Westwing: Black Friday Competitive Intelligence|Ad Analysis by SocialPeta

Westwing: Black Friday Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Westwing: Black Friday's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Westwing: Black Friday.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Westwing: Black Friday

App Name : Westwing: Black Friday

Logo

Westwing: Black Friday-SocialPeta

OS : iOS

Network : Facebook,Instagram,Messenger

Developer : Westwing

Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,Fotor - Photo Editor&Collage,Tap Tap Music-Pop Songs,POTO - Photo Collage Editor,MakeupPlus - Virtual Makeup

Total creative ads during the time period : 775

Duration : 694

Popularity : 85,064

Check ASO Keywords of Westwing: Black Friday

2. Westwing: Black Friday’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Westwing: Black Friday in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Westwing: Black Friday in the recent period. As of 2021-03-14, among the Westwing: Black Friday‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 10.48%, Playable Ads category's proportion is 0.0%, Image category's proportion is 89.52%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Westwing: Black Friday's the proportion of networks impressions are placed like this:

Facebook's proportion is 33.51%,

Instagram's proportion is 33.44%,

Messenger's proportion is 32.31%,

Audience Network's proportion is 0.75%,

's proportion is .

In the date of 2021-03-14, Westwing: Black Friday‘s network with the most ads is Facebook and its proportion is 34.68%.

3. Top 3 Ad Creative Analysis of Westwing: Black Friday

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Westwing: Black Friday. We can see some advertising trends.

Top 1 Ad Creative of Westwing: Black Friday

Ad Details :

Headline :Xarope De Maple - 1l

Text :Cadastre-se gratuitamente e tenha acesso! No Westwing você tem campanhas novas diariamente com produtos exclusivos, muita curadoria e inspiração!

Top 2 Ad Creative of Westwing: Black Friday

Ad Details :

Headline :Xarope De Baunilha Francesa - 1l

Text :Cadastre-se gratuitamente e tenha acesso! No Westwing você tem campanhas novas diariamente com produtos exclusivos, muita curadoria e inspiração!

Top 3 Ad Creative of Westwing: Black Friday

Ad Details :

Headline :Xarope De Maple - 1l

Text :Cadastre-se gratuitamente e tenha acesso! No Westwing você tem campanhas novas diariamente com produtos exclusivos, muita curadoria e inspiração!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 155 155 155
Popularity 960 960 960
Dimensions 600 x 497 600 x 497 600 x 497
Creative Type Image Image Image
Network Messenger Instagram Facebook
Related Ads 1 1 1
Countries Angola,Portugal,Brazil Angola,Portugal,Brazil Brazil,Angola,Portugal
Language Portuguese Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Westwing: Black Friday in recent advertising is Messenger, and the main creative type is Image.

In conclusion: The above is a free Westwing: Black Friday's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Westwing: Black Friday, you can click the app name below to view related reports, or you can find more info in ASOTools.