ハコニワ (haconiwa) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ハコニワ (haconiwa)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ハコニワ (haconiwa).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ハコニワ (haconiwa)
App Name : ハコニワ (haconiwa)
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : GREE, Inc.
Publisher : Instagram,墨迹-在爱的奇特艺术里玩耍泼墨,Castle Island Defense,Oceanborn : Survival on Raft,游戏 - 全民跑酷2017,hex.io - superhex io game
Total creative ads during the time period : 46
Duration : 784
Popularity : 16,203
Check ASO Keywords of ハコニワ (haconiwa)
2. ハコニワ (haconiwa)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ハコニワ (haconiwa) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ハコニワ (haconiwa) in the recent period. As of 2021-03-16, among the ハコニワ (haconiwa)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, ハコニワ (haconiwa)'s the proportion of networks impressions are placed like this:
Instagram's proportion is 36.57%,
Facebook's proportion is 36.26%,
Audience Network's proportion is 27.17%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, ハコニワ (haconiwa)‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of ハコニワ (haconiwa)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ハコニワ (haconiwa). We can see some advertising trends.
Top 1 Ad Creative of ハコニワ (haconiwa)
Ad Details ：
Headline ：あなただけのお庭を作ろう
Text ：4,000種類以上のガーデニング雑貨と、めずらしい特別な植物があなたを待っている！
ネジを巻いて、世界にひとつだけの庭を作ろう♪
Top 2 Ad Creative of ハコニワ (haconiwa)
Ad Details ：
Headline ：あなただけのお庭を作ろう
Text ：4,000種類以上のガーデニング雑貨と、めずらしい特別な植物があなたを待っている！
ネジを巻いて、世界にひとつだけの庭を作ろう♪
Top 3 Ad Creative of ハコニワ (haconiwa)
Ad Details ：
Headline ：あなただけのお庭を作ろう
Text ：4,000種類以上のガーデニング雑貨と、めずらしい特別な植物があなたを待っている！
ネジを巻いて、世界にひとつだけの庭を作ろう♪
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 105 | 105 | 105 |
| Popularity | 796 | 794 | 794 |
| Dimensions | 1200 x 628 | 1080 x 1080 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for ハコニワ (haconiwa) in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free ハコニワ (haconiwa)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ハコニワ (haconiwa), you can click the app name below to view related reports, or you can find more info in ASOTools.