Umm: The Word Game Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Umm: The Word Game’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Umm: The Word Game.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Umm: The Word Game

App Name : Umm: The Word Game


Umm: The Word Game-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Big Potato Ltd

Publisher :

Total creative ads during the time period : 15

Duration : 96

Popularity : 2,099

2. Umm: The Word Game’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Umm: The Word Game in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Umm: The Word Game in the recent period. As of 2020-08-31, among the Umm: The Word Game‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 100.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-08-31, Umm: The Word Game’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 100.0%,

’s proportion is ,

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’s proportion is .

In the date of 2020-08-31, Umm: The Word Game‘s network with the most ads is Facebook and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Umm: The Word Game

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Umm: The Word Game. We can see some advertising trends.

Top 1 Ad Creative of Umm: The Word Game

Ad Details :

Headline :Free Board Games | Download Now

Text :

Top 2 Ad Creative of Umm: The Word Game

Ad Details :

Headline :Free Board Games | Download Now

Text :

Top 3 Ad Creative of Umm: The Word Game

Ad Details :

Headline :Free Board Games | Download Now

Text :Looking for free printable board games? Look no further - we've released alternate versions of our games to keep your entertained.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 95 88 4
Popularity 732 662 57
Dimensions 320 x 400 320 x 400 1200 x 1200
Creative Type Video Video Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United Kingdom United States United Kingdom
Language English English English

Through the above analysis, we can see that the most effective channel for Umm: The Word Game in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Umm: The Word Game’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Umm: The Word Game, you can click the app name below to view related reports.