UNIVERSE Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the UNIVERSE's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UNIVERSE.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of UNIVERSE

App Name : UNIVERSE

Logo：

OS : Android

Network : Google Ads(Admob),UnityAds,Facebook

Developer : NCSOFT

Publisher : ナゾトキの部屋 -1分で解ける推理ゲーム,Aşk Medyumu - Gerçek Aşk Falı,Music Player,空気読み力,Caliper Games,Classic Slot Machine Free,BuzzBeat - read articles, videos & get bonus,Demolition Derby 2,Black Spades with Jokers and Prizes,AB Music - Instant Lyrics and Lightweight Music

Total creative ads during the time period : 530

Duration : 82

Popularity : 33,062

Check ASO Keywords of UNIVERSE

2. UNIVERSE’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UNIVERSE in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of UNIVERSE in the recent period. As of 2021-03-16, among the UNIVERSE‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, UNIVERSE's the proportion of networks impressions are placed like this:

Google Ads(Admob)'s proportion is 100.0%,

's proportion is ,

's proportion is ,

's proportion is ,

's proportion is .

In the date of 2021-03-16, UNIVERSE‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of UNIVERSE

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UNIVERSE. We can see some advertising trends.

Top 1 Ad Creative of UNIVERSE

Ad Details ：

Headline ：K-POP Entertainment Platform

Text ：K-POP Fandom Platform. Pre-register for online concert.

Top 2 Ad Creative of UNIVERSE

Ad Details ：

Headline ：K-pop Entertainment Platform

Text ：K-pop Fandom Platform

Top 3 Ad Creative of UNIVERSE

Ad Details ：

Headline ：K-pop Fandom Platform

Text ：K-pop Entertainment Platform

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for UNIVERSE in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free UNIVERSE's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to UNIVERSE, you can click the app name below to view related reports, or you can find more info in ASOTools.

戀戀炫舞團-時尚換裝親密社交音舞m

king's-choice

sprite-town

line-bubble-2

scarpe-diem