UOL Play Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the UOL Play's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps UOL Play.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of UOL Play
App Name : UOL Play
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : UOL Inc.
Publisher : Instagram,Facebook,Aşk Medyumu - Gerçek Aşk Falı,Currency X,超高清壁纸-手机主屏锁屏助手,Sorteio de Times,Libra Horoscope
Total creative ads during the time period : 143
Duration : 236
Popularity : 18,023
Check ASO Keywords of UOL Play
2. UOL Play’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser UOL Play in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of UOL Play in the recent period. As of 2021-03-13, among the UOL Play‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, UOL Play's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-13, UOL Play‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of UOL Play
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of UOL Play. We can see some advertising trends.
Top 1 Ad Creative of UOL Play
Ad Details ：
Headline ：SCOOBY! O FILME
Text ：Confira os filmes o que o UOL PLAY tem disponível para você! 👉 Alugue e assista de onde você estiver a partir de R$7,90.
Top 2 Ad Creative of UOL Play
Ad Details ：
Headline ：SCOOBY! O FILME
Text ：Confira os filmes o que o UOL PLAY tem disponível para você! 👉 Alugue e assista de onde você estiver a partir de R$7,90.
Top 3 Ad Creative of UOL Play
Ad Details ：
Headline ：UOL PLAY
Text ：UOL Play é como toda TV por assinatura deveria ser: do SEU jeito. Assista aos filmes de grande sucesso e muito mais, onde você estiver a partir de R$15,90. 👉 Experimente por 7 dias
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 53 | 53 | 48 |
| Popularity | 300 | 298 | 258 |
| Dimensions | 426 x 426 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Angola,Portugal,Brazil | Angola,Portugal,Brazil | Brazil,Angola,Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for UOL Play in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free UOL Play's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to UOL Play, you can click the app name below to view related reports, or you can find more info in ASOTools.