Urban Culture Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Urban Culture's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Urban Culture.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Urban Culture
App Name : Urban Culture
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Urban Culture Online
Publisher : Facebook,Instagram
Total creative ads during the time period : 82
Duration : 114
Popularity : 14,495
Check ASO Keywords of Urban Culture
2. Urban Culture’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Urban Culture in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Urban Culture in the recent period. As of 2021-03-10, among the Urban Culture‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 70.59%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 29.41%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Urban Culture's the proportion of networks impressions are placed like this:
Facebook's proportion is 43.18%,
Instagram's proportion is 43.18%,
Audience Network's proportion is 6.82%,
Messenger's proportion is 6.82%,
's proportion is .
In the date of 2021-03-10, Urban Culture‘s network with the most ads is Facebook and its proportion is 35.29%.
3. Top 3 Ad Creative Analysis of Urban Culture
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Urban Culture. We can see some advertising trends.
Top 1 Ad Creative of Urban Culture
Ad Details ：
Headline ：Japanese Cotton Tights
Text ：Come back to shop trendy & affordable modest wear 💕 Our styles do not last! https://www.urbancultureonline.com/
Top 2 Ad Creative of Urban Culture
Ad Details ：
Headline ：Japanese Cotton Tights
Text ：Come back to shop trendy & affordable modest wear 💕 Our styles do not last! https://www.urbancultureonline.com/
Top 3 Ad Creative of Urban Culture
Ad Details ：
Headline ：
Text ：Have you gotten the latest modest piece? 💕 Subscribe for 10% off SHOP -----> https://bit.ly/32RBgRE
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 53 | 53 | 50 |
| Popularity | 348 | 305 | 276 |
| Dimensions | 450 x 600 | 450 x 600 | 238 x 426 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 12 | 11 | 1 |
| Countries | Australia | Australia | Canada,Australia,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Urban Culture in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Urban Culture's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Urban Culture, you can click the app name below to view related reports, or you can find more info in ASOTools.