IK: English for Kids Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the IK: English for Kids's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps IK: English for Kids.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of IK: English for Kids
App Name : IK: English for Kids
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : IntellectoKids Ltd
Publisher : Facebook,Instagram
Total creative ads during the time period : 110
Duration : 101
Popularity : 10,943
Check ASO Keywords of IK: English for Kids
2. IK: English for Kids’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser IK: English for Kids in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of IK: English for Kids in the recent period. As of 2021-03-15, among the IK: English for Kids‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, IK: English for Kids's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, IK: English for Kids‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of IK: English for Kids
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of IK: English for Kids. We can see some advertising trends.
Top 1 Ad Creative of IK: English for Kids
Ad Details ：
Headline ：Speak English Now! 👼
Text ：Educational App for Ages 3-8 y.o 👼 IntellectoKids delivers a fun, individualized, interactive way to teach English with Tim the RoboCat! 🇬🇧 7-day free trial!
Top 2 Ad Creative of IK: English for Kids
Ad Details ：
Headline ：Speak English Now! 👼
Text ：Educational App for Ages 3-8 y.o 👼 IntellectoKids delivers a fun, individualized, interactive way to teach English with Tim the RoboCat! 🇬🇧 7-day free trial!
Top 3 Ad Creative of IK: English for Kids
Ad Details ：
Headline ：IntellectoKids English! 👼
Text ：Tim the RoboCat tutors pronunciation and everyday vocabulary 🇬🇧 Download kid-friendly programs for English language success! 👼
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 31 | 31 | 31 |
| Popularity | 107 | 107 | 107 |
| Dimensions | 320 x 400 | 224 x 400 | 224 x 400 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 2 | 2 |
| Countries | Korea,Germany,Colombia,Canada,Poland,New Zealand,Mexico | Mexico,Korea,Canada,Germany,Colombia,New Zealand,Poland | Mexico,Korea,Canada,Germany,Colombia,New Zealand,Poland |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for IK: English for Kids in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free IK: English for Kids's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to IK: English for Kids, you can click the app name below to view related reports, or you can find more info in ASOTools.