Vivint Smart Home Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Vivint Smart Home's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Vivint Smart Home.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Vivint Smart Home
App Name : Vivint Smart Home
Logo：
OS : Android
Network : Google Ads(Admob),YouTube,Instagram
Developer : Vivint Home
Publisher : Fal Perisi - Fortune Teller Fairy, Kahve Falı,Instagram
Total creative ads during the time period : 4
Duration : 166
Popularity : 1,678
Check ASO Keywords of Vivint Smart Home
2. Vivint Smart Home’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Vivint Smart Home in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Vivint Smart Home in the recent period. As of 2021-03-15, among the Vivint Smart Home‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Vivint Smart Home's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Vivint Smart Home‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Vivint Smart Home
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Vivint Smart Home. We can see some advertising trends.
Top 1 Ad Creative of Vivint Smart Home
Ad Details ：
Headline ：Buy 1 Camera, Get A Doorbell Camera FREE!
Text ：PROTECT YOUR FAMILY - Identity Theft Protection and Home Security!
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Top 2 Ad Creative of Vivint Smart Home
Ad Details ：
Headline ：Buy 1 Camera, Get A Doorbell Camera FREE!
Text ：PROTECT YOUR FAMILY - Identity Theft Protection and Home Security!
IDSeal is powered by EXPERIAN. Get 3 months FREE- ask me how!
Buy one camera and get a Doorbell Camera Pro FREE (a $250 value), PLUS a $200 Visa Gift Card!
CALL/TEXT Jeff Lewis 860-222-7667 TO GET THESE DEALS!
Top 3 Ad Creative of Vivint Smart Home
Ad Details ：
Headline ：Smart Security
Text ：Vivint.com
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 94 | 94 | 13 |
| Popularity | 682 | 680 | 86 |
| Dimensions | 595 x 590 | 595 x 590 | 640 x 360 |
| Creative Type | Image | Image | Video |
| Network | Messenger | YouTube | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United Kingdom,United States | United States,United Kingdom,Australia,Canada | Canada,United States,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Vivint Smart Home in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Vivint Smart Home's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Vivint Smart Home, you can click the app name below to view related reports, or you can find more info in ASOTools.