Walmart México Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Walmart México's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Walmart México.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Walmart México
App Name : Walmart México
Logo：
OS : iOS
Network : Audience Network,Facebook,Instagram
Developer : Wal-Mart Mexico, Inc.
Publisher : Facebook,Instagram,BeautyPlus - Best Selfie Cam & Easy Photo Editor,GulogGratis,Ant Smasher,Fotor - Photo Editor&Collage,YouCam Nails - Manicure Salon for Custom Nail Art
Total creative ads during the time period : 2,775
Duration : 1,180
Popularity : 185,458
Check ASO Keywords of Walmart México
2. Walmart México’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Walmart México in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Walmart México in the recent period. As of 2021-03-15, among the Walmart México‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 46.15%, Carousel category's proportion is 53.85%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Walmart México's the proportion of networks impressions are placed like this:
Facebook's proportion is 40.19%,
Instagram's proportion is 29.89%,
Audience Network's proportion is 19.63%,
Messenger's proportion is 10.3%,
's proportion is .
In the date of 2021-03-15, Walmart México‘s network with the most ads is Facebook and its proportion is 38.46%.
3. Top 3 Ad Creative Analysis of Walmart México
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Walmart México. We can see some advertising trends.
Top 1 Ad Creative of Walmart México
Ad Details ：
Headline ：Sin cobros extras | App Walmart 📱
Text ：
Top 2 Ad Creative of Walmart México
Ad Details ：
Headline ：Sin cobros extras | App Walmart 📱
Text ：Recibe tus compras en tu hogar y no pagues más por tus productos. Descarga la app Walmart México aquí 📲https://bit.ly/312RuFW, haz tu pedido y aprovecha el envío sin costo en tu primera compra.
Top 3 Ad Creative of Walmart México
Ad Details ：
Headline ：Tu súper donde estés 📱
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 136 | 136 | 55 |
| Popularity | 943 | 880 | 320 |
| Dimensions | 400 x 400 | 400 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico | Mexico | Mexico |
| Language | English | Spanish | French |
Through the above analysis, we can see that the most effective channel for Walmart México in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Walmart México's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Walmart México, you can click the app name below to view related reports, or you can find more info in ASOTools.