Weather Forecast Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Weather Forecast's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Weather Forecast.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Weather Forecast
App Name : Weather Forecast
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,头条穿山甲
Developer : Fingerfly
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,QQ浏览器 - 腾讯王卡，全网免流量,腾讯新闻,懂球帝 - 足球迷神器（足球、直播、体育、足彩、足球比分）,汉语词典,周公解梦,极速清理管家轻量版,騰訊視頻
Total creative ads during the time period : 1,818
Duration : 868
Popularity : 245,779
Check ASO Keywords of Weather Forecast
2. Weather Forecast’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Weather Forecast in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Weather Forecast in the recent period. As of 2021-03-11, among the Weather Forecast‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 19.35%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.65%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, Weather Forecast's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 58.02%,
QQ浏览器's proportion is 17.99%,
西瓜视频's proportion is 0.41%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, Weather Forecast‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 35.48%.
3. Top 3 Ad Creative Analysis of Weather Forecast
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Weather Forecast. We can see some advertising trends.
Top 1 Ad Creative of Weather Forecast
Ad Details ：
Headline ：精准天气预报
Text ：石家庄未来降雨预报，精准预报未来几点几分下雨...
Top 2 Ad Creative of Weather Forecast
Ad Details ：
Headline ：精准天气预报
Text ：嘉兴未来降雨预报，精准预报未来几点几分下雨...
Top 3 Ad Creative of Weather Forecast
Ad Details ：
Headline ：精准天气预报
Text ：武汉未来降雨预报，精准预报未来几点几分下雨...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 13 | 8 | 21 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Malaysia,China,Singapore | ||
| Language | NA | Chinese (Simplified) | NA |
Through the above analysis, we can see that the most effective channel for Weather Forecast in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free Weather Forecast's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Weather Forecast, you can click the app name below to view related reports, or you can find more info in ASOTools.