WeBus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the WeBus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps WeBus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of WeBus
App Name : WeBus
Logo：
OS : iOS
Network : Instagram,Messenger,Facebook
Developer : TBUS LTD
Publisher : Instagram
Total creative ads during the time period : 34
Duration : 70
Popularity : 15,022
Check ASO Keywords of WeBus
2. WeBus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser WeBus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of WeBus in the recent period. As of 2020-09-02, among the WeBus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 88.24%, Playable Ads category's proportion is 0.0%, Image category's proportion is 11.76%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-02, WeBus's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.23%,
Messenger's proportion is 26.23%,
Facebook's proportion is 23.77%,
Audience Network's proportion is 23.77%,
's proportion is .
In the date of 2020-09-02, WeBus‘s network with the most ads is Instagram and its proportion is 26.47%.
3. Top 3 Ad Creative Analysis of WeBus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of WeBus. We can see some advertising trends.
Top 1 Ad Creative of WeBus
Ad Details ：
Headline ：יחד- נגיע ליעד
Text ：
Top 2 Ad Creative of WeBus
Ad Details ：
Headline ：יחד- נגיע ליעד
Text ：
Top 3 Ad Creative of WeBus
Ad Details ：
Headline ：יחד- נגיע ליעד
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 69 | 69 | 69 |
| Popularity | 466 | 466 | 465 |
| Dimensions | 400 x 224 | 400 x 224 | 400 x 224 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Israel,Palestine | Palestine,Israel | Israel,Palestine |
| Language | Arabic | Arabic | Arabic |
Through the above analysis, we can see that the most effective channel for WeBus in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free WeBus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to WeBus, you can click the app name below to view related reports, or you can find more info in ASOTools.