Welcomeasy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Welcomeasy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Welcomeasy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Welcomeasy
App Name : Welcomeasy
Logo：
OS : iOS
Network : Instagram,Facebook,Audience Network
Developer : Kumo' S.r.l.
Publisher : Instagram,Facebook
Total creative ads during the time period : 176
Duration : 348
Popularity : 11,786
Check ASO Keywords of Welcomeasy
2. Welcomeasy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Welcomeasy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Welcomeasy in the recent period. As of 2021-03-16, among the Welcomeasy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Welcomeasy's the proportion of networks impressions are placed like this:
Audience Network's proportion is 46.73%,
Instagram's proportion is 18.74%,
Facebook's proportion is 17.26%,
Messenger's proportion is 17.26%,
's proportion is .
In the date of 2021-03-16, Welcomeasy‘s network with the most ads is Instagram and its proportion is 29.41%.
3. Top 3 Ad Creative Analysis of Welcomeasy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Welcomeasy. We can see some advertising trends.
Top 1 Ad Creative of Welcomeasy
Ad Details ：
Headline ：Affitti brevi: stop al limite sulla cedolare secca? - Welcomeasy
Text ：Cosa prevede il Decreto Agosto? E l'emendamento Mirabelli? Che limitazioni sono previste per la cedolare secca?
🔎 In questo articolo facciamo un po' di chiarezza sull'argomento, rispondendo a questa e ad altre domande, cercando di capire cosa cambia per chi, come te, si occupa di affitti turistici!
Top 2 Ad Creative of Welcomeasy
Ad Details ：
Headline ：Affitti brevi: stop al limite sulla cedolare secca? - Welcomeasy
Text ：Cosa prevede il Decreto Agosto? E l'emendamento Mirabelli? Che limitazioni sono previste per la cedolare secca?
🔎 In questo articolo facciamo un po' di chiarezza sull'argomento, rispondendo a questa e ad altre domande, cercando di capire cosa cambia per chi, come te, si occupa di affitti turistici!
Top 3 Ad Creative of Welcomeasy
Ad Details ：
Headline ：Affitti brevi: stop al limite sulla cedolare secca? - Welcomeasy
Text ：Cosa prevede il Decreto Agosto? E l'emendamento Mirabelli? Che limitazioni sono previste per la cedolare secca?
🔎 In questo articolo facciamo un po' di chiarezza sull'argomento, rispondendo a questa e ad altre domande, cercando di capire cosa cambia per chi, come te, si occupa di affitti turistici!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 58 | 58 | 58 |
| Popularity | 380 | 375 | 373 |
| Dimensions | 1200 x 800 | 1200 x 800 | 1200 x 800 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Italy | Italy | Italy |
| Language | Italian | Italian | Italian |
Through the above analysis, we can see that the most effective channel for Welcomeasy in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Welcomeasy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Welcomeasy, you can click the app name below to view related reports, or you can find more info in ASOTools.