Pelican Mobile Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Pelican Mobile's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pelican Mobile.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Pelican Mobile

App Name : Pelican Mobile

Logo：

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Pelican State Credit Union

Publisher : Instagram,Facebook

Total creative ads during the time period : 76

Duration : 444

Popularity : 15,192

Check ASO Keywords of Pelican Mobile

2. Pelican Mobile’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pelican Mobile in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Pelican Mobile in the recent period. As of 2021-03-12, among the Pelican Mobile‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 24.32%, Playable Ads category's proportion is 0.0%, Image category's proportion is 75.68%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-12, Pelican Mobile's the proportion of networks impressions are placed like this:

Facebook's proportion is 42.73%,

Instagram's proportion is 40.03%,

Audience Network's proportion is 17.23%,

's proportion is ,

's proportion is .

In the date of 2021-03-12, Pelican Mobile‘s network with the most ads is Facebook and its proportion is 40.54%.

3. Top 3 Ad Creative Analysis of Pelican Mobile

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pelican Mobile. We can see some advertising trends.

Top 1 Ad Creative of Pelican Mobile

Ad Details ：

Headline ：An Account Worth Celebrating

Text ：

Top 2 Ad Creative of Pelican Mobile

Ad Details ：

Headline ：An Account Worth Celebrating

Text ：

Top 3 Ad Creative of Pelican Mobile

Ad Details ：

Headline ：Free Kasasa Cash Checking from Pelican State CU

Text ：This is the feeling of having a free Pelican checking account. Learn more at pelicanstatecu.com/cash.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Pelican Mobile in recent advertising is Instagram, and the main creative type is Video.

In conclusion: The above is a free Pelican Mobile's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Pelican Mobile, you can click the app name below to view related reports, or you can find more info in ASOTools.

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