Willa Competitive Intelligence｜Ad Analysis by SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Willa's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Willa.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Willa

App Name : Willa

Logo：

OS : iOS

Network : Instagram,Facebook,Audience Network

Developer : Willa

Publisher : Instagram,Facebook

Total creative ads during the time period : 70

Duration : 145

Popularity : 14,302

Check ASO Keywords of Willa

2. Willa’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Willa in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Willa in the recent period. As of 2021-03-15, among the Willa‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 41.38%, Playable Ads category's proportion is 0.0%, Image category's proportion is 51.72%, Carousel category's proportion is 6.9%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Willa's the proportion of networks impressions are placed like this:

Instagram's proportion is 75.25%,

Facebook's proportion is 14.52%,

Audience Network's proportion is 5.21%,

Messenger's proportion is 5.02%,

's proportion is .

In the date of 2021-03-15, Willa‘s network with the most ads is Instagram and its proportion is 44.83%.

3. Top 3 Ad Creative Analysis of Willa

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Willa. We can see some advertising trends.

Top 1 Ad Creative of Willa

Ad Details ：

Headline ：

Text ：Get paid in less than 24 hours - every client, every time. Take control, stay in the zone, and focus on what really matters.

Top 2 Ad Creative of Willa

Ad Details ：

Headline ：

Text ：Get paid in less than 24 hours - every client, every time. Take control, stay in the zone, and focus on what really matters.

Top 3 Ad Creative of Willa

Ad Details ：

Headline ：

Text ：Get paid in less than 24 hours - every client, every time. Take control, stay in the zone, and focus on what really matters.

Basic Info of Top 3 Ad Creative

Through the above analysis, we can see that the most effective channel for Willa in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Willa's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Willa, you can click the app name below to view related reports, or you can find more info in ASOTools.

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