Word Homescapes Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Word Homescapes’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Word Homescapes.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Word Homescapes

App Name : Word Homescapes


Word Homescapes-SocialPeta

OS : iOS

Network : Facebook,Audience Network,Instagram

Developer : Suzhou Dayu Network Technology Co. Ltd.

Publisher : SmartNews: World Breaking News

Total creative ads during the time period : 76

Duration : 131

Popularity : 5,393

2. Word Homescapes’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Word Homescapes in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Word Homescapes in the recent period. As of 2020-09-07, among the Word Homescapes‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 80.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 13.33%, Carousel category’s proportion is 6.67%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Word Homescapes’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 36.35%,

Audience Network’s proportion is 23.9%,

Instagram’s proportion is 19.87%,

Messenger’s proportion is 19.87%,

’s proportion is .

In the date of 2020-09-07, Word Homescapes‘s network with the most ads is Facebook and its proportion is 33.33%.

3. Top 3 Ad Creative Analysis of Word Homescapes

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Word Homescapes. We can see some advertising trends.

Top 1 Ad Creative of Word Homescapes

Ad Details :

Headline :Word Homescapes-Decorate Rooms

Text :‎Welcome to the game! It is not only a word puzzle game, but also a design home game. == HOW TO PLAY == 1.Collect word This game combines the best of word searching and crosswords for brain challenging. More than hundreds stages wait you to challenge. Brain test, simply swipe the letter blocks…

Top 2 Ad Creative of Word Homescapes

Ad Details :

Headline :Design the best house!

Text :

Top 3 Ad Creative of Word Homescapes

Ad Details :

Headline :Design the best house!

Text :

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 104 31 31
Popularity 267 152 152
Dimensions 2048 x 1072 320 x 400 320 x 400
Creative Type Image Video Video
Network Facebook Audience Network Facebook
Related Ads 3 1 1
Countries United States Canada,United States Canada,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Word Homescapes in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Word Homescapes’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Word Homescapes, you can click the app name below to view related reports.