Wowcher Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Wowcher's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Wowcher.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Wowcher
App Name : Wowcher
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : dmg media ltd
Publisher : Instagram,Facebook,MakeupPlus - Virtual Makeup,Las Vegas Auto Clash Of Grand City Crime Simulator,星际战机-全民单机空战空袭游戏,İmsakiyeler: 2020 İmsakiye
Total creative ads during the time period : 2,781
Duration : 2,275
Popularity : 478,536
Check ASO Keywords of Wowcher
2. Wowcher’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Wowcher in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Wowcher in the recent period. As of 2021-05-25, among the Wowcher‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-25, Wowcher's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-25, Wowcher‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Wowcher
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Wowcher. We can see some advertising trends.
Top 1 Ad Creative of Wowcher
Ad Details ：
Headline ：Wedding Planner Course | Wowcher
Text ：Download the Wowcher app and discover the perfect Mother's Day gift ❤️ Shop electronics, jewellery, fashion and more! 😍
Top 2 Ad Creative of Wowcher
Ad Details ：
Headline ：6pc Stainless Steel Measuring Spoon Set | Wowcher
Text ：Don't forget about the amazing deals available in the Wowcher app 😍 Save up to 80% today!
Top 3 Ad Creative of Wowcher
Ad Details ：
Headline ：6pc Stainless Steel Measuring Spoon Set | Wowcher
Text ：Don't forget about the amazing deals available in the Wowcher app 😍 Save up to 80% today!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 79 | 8 | 8 |
| Popularity | 309 | 66 | 66 |
| Dimensions | 600 x 402 | 600 x 402 | 600 x 402 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 1 | 1 |
| Countries | United Kingdom | United States,United Kingdom,Australia,Canada | Australia,United States,Canada,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Wowcher in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free Wowcher's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Wowcher, you can click the app name below to view related reports, or you can find more info in ASOTools.