Yahoo OneSearch Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yahoo OneSearch's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yahoo OneSearch.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yahoo OneSearch
App Name : Yahoo OneSearch
Logo：
OS : iOS
Network : Google Ads(Admob),Yahoo,YouTube
Developer : Yahoo
Publisher : 美人鱼成长记录 - 化妆,换装和SPA免费游戏,宝宝食谱 - 0-6岁宝宝辅食大全,营养搭配,婴儿幼儿儿童都爱吃,学画漫画：临摹手的画法,城市拖车模拟器和真实卡车模拟,Dynamic Wea HD Free,Veyron Drift Simulator,Can you escape Villa Izu,Block Hole puzzle : Tangram,Human Body Parts Flashcards
Total creative ads during the time period : 74
Duration : 98
Popularity : 6,895
Check ASO Keywords of Yahoo OneSearch
2. Yahoo OneSearch’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yahoo OneSearch in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yahoo OneSearch in the recent period. As of 2020-10-29, among the Yahoo OneSearch‘s ad creative, the Html category's proportion is 50.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-10-29, Yahoo OneSearch's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-10-29, Yahoo OneSearch‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Yahoo OneSearch
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yahoo OneSearch. We can see some advertising trends.
Top 1 Ad Creative of Yahoo OneSearch
Ad Details ：
Headline ：Why You Should Never Use Incognito
Text ：No Cookies. No Tracking. No History. Welcome to OneSearch, your private search engine.
Top 2 Ad Creative of Yahoo OneSearch
Ad Details ：
Headline ：This Is What Private Search Really Looks Like
Text ：No Cookies. No Tracking. No History. Welcome to OneSearch, your private search engine.
Top 3 Ad Creative of Yahoo OneSearch
Ad Details ：
Headline ：Google & Bing are Worried About This Search Engine
Text ：No Cookies. No Tracking. No History. Welcome to OneSearch, your private search engine.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 48 | 48 | 48 |
| Popularity | 288 | 287 | 281 |
| Dimensions | 1200 x 627 | 1200 x 627 | 1200 x 627 |
| Creative Type | Image | Image | Image |
| Network | Yahoo | Yahoo | Yahoo |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,Australia,United States,United Kingdom | Canada,United Kingdom,Australia,United States | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Yahoo OneSearch in recent advertising is Yahoo, and the main creative type is Image.
In conclusion: The above is a free Yahoo OneSearch's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yahoo OneSearch, you can click the app name below to view related reports, or you can find more info in ASOTools.