Yandex Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Yandex's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yandex.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Yandex
App Name : Yandex
Logo：
OS : Android
Network : Google Ads(Admob),YouTube,UnityAds
Developer : Yandex Apps
Publisher : Photo Lab Picture Editor & Art Face Editing Filter,God and Jesus Jigsaw Puzzle,Veyron Drift Simulator,Transform Dino Robot - General Mobilization,Dance School Stories - Dance Dreams Come True,Black Wallpaper, AMOLED, Dark Background: Darkify,Tap Tap Dash,CM Launcher 3D - Themes, Wallpapers,Best Hairstyles step by step
Total creative ads during the time period : 10,000
Duration : 1,489
Popularity : 1,526,664
Check ASO Keywords of Yandex
2. Yandex’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yandex in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Yandex in the recent period. As of 2021-03-15, among the Yandex‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Yandex's the proportion of networks impressions are placed like this:
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, Yandex‘s network with the most ads is and its proportion is .
3. Top 3 Ad Creative Analysis of Yandex
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yandex. We can see some advertising trends.
Top 1 Ad Creative of Yandex
Ad Details ：
Headline ：Определитель номера. 0+
Text ：Яндекс с АОН. 0+
Top 2 Ad Creative of Yandex
Ad Details ：
Headline ：Голосовой помощник Алиса. 0+
Text ：Алиса умеет не просто озвучивать информацию, но и поддержать разговор на любую тему. 0+
Top 3 Ad Creative of Yandex
Ad Details ：
Headline ：Весь Яндекс под рукой. 0+
Text ：Умная поисковая строка и голосовой поиск помогут найти нужную информацию ещё быстрее. 0+
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 338 | 275 | 346 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 360 | 640 x 360 | 1280 x 720 |
| Creative Type | Video | Video | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Yandex in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Yandex's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Yandex, you can click the app name below to view related reports, or you can find more info in ASOTools.