Yandex Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Yandex’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yandex.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Yandex

App Name : Yandex

Logo

Yandex-SocialPeta

OS : Android

Network : Google Ads(Admob),YouTube,UnityAds

Developer : Яндекс

Publisher : Photo Lab Picture Editor: face effects, art frames,God and Jesus Jigsaw Puzzle,Black Wallpaper, AMOLED, Dark Background: Darkify,Veyron Drift Simulator,Transform Dino Robot - General Mobilization,Power Spheres by BoBoiBoy,Braided Hairstyles Salon,Tap Tap Dash,What am I?

Total creative ads during the time period : 13,127

Duration : 1,300

Popularity : 1,497,618

2. Yandex’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Yandex in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Yandex in the recent period. As of 2020-09-07, among the Yandex‘s ad creative, the Html category’s proportion is 28.38%, Video category’s proportion is 43.24%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 22.97%, Carousel category’s proportion is 5.41%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Yandex’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

’s proportion is ,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, Yandex‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Yandex

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yandex. We can see some advertising trends.

Top 1 Ad Creative of Yandex

Ad Details :

Headline :Всё необходимое под рукой. 0+

Text :В приложении Яндекс всё нужное на одном экране: Алиса, поиск, главные новости и другое. 0+

Top 2 Ad Creative of Yandex

Ad Details :

Headline :Алиса, на кого я похож? 0+

Text :Спросите Алису в приложении Яндекс на кого вы похожи и она покажет. 0+

Top 3 Ad Creative of Yandex

Ad Details :

Headline :Приложение Яндекс. 0+

Text :В приложении Яндекс всё нужное на одном экране: Алиса, поиск, главные новости и другое. 0+

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 228 285 271
Popularity 999 999 999
Dimensions 720 x 720 640 x 360 720 x 720
Creative Type Video Video Video
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 1 1 1
Countries Russia Russia Russia
Language Russian Russian Russian

Through the above analysis, we can see that the most effective channel for Yandex in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Yandex’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Yandex, you can click the app name below to view related reports.