Yulu Competitive Intelligence|Ad Analysis by SocialPeta

Yulu Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Yulu's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Yulu.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Yulu

App Name : Yulu

Logo

Yulu-SocialPeta

OS : Android

Network : Facebook,Instagram,Audience Network

Developer : Yulu

Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art

Total creative ads during the time period : 316

Duration : 506

Popularity : 38,992

Check ASO Keywords of Yulu

2. Yulu’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Yulu in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Yulu in the recent period. As of 2021-03-15, among the Yulu‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Yulu's the proportion of networks impressions are placed like this:

Facebook's proportion is 31.98%,

Instagram's proportion is 22.69%,

Messenger's proportion is 22.69%,

Audience Network's proportion is 22.64%,

's proportion is .

In the date of 2021-03-15, Yulu‘s network with the most ads is Facebook and its proportion is 25.0%.

3. Top 3 Ad Creative Analysis of Yulu

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Yulu. We can see some advertising trends.

Top 1 Ad Creative of Yulu

Ad Details :

Headline :Download the Yulu app & take a ride now!

Text :Take a Yulu ride before 30th Sept & win a FREE Hotstar subscription!
✅ Sanitized e-bikes
✅ Rides @ Rs. 1.50/min
✅ No DL needed

Top 2 Ad Creative of Yulu

Ad Details :

Headline :Download the Yulu app & take a ride now!

Text :Take a Yulu ride before 30th Sept & win a FREE Hotstar subscription!
✅ Sanitized e-bikes
✅ Rides @ Rs. 1.50/min
✅ No DL needed

Top 3 Ad Creative of Yulu

Ad Details :

Headline :Download the Yulu app & take a ride now!

Text :Take a Yulu ride before 30th Sept & win a FREE Hotstar subscription!
✅ Sanitized e-bikes
✅ Rides @ Rs. 1.50/min
✅ No DL needed

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 179 179 179
Popularity 990 990 990
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080
Creative Type Image Image Image
Network Instagram Audience Network Messenger
Related Ads 1 1 1
Countries India India India
Language English English English

Through the above analysis, we can see that the most effective channel for Yulu in recent advertising is Instagram, and the main creative type is Image.

In conclusion: The above is a free Yulu's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Yulu, you can click the app name below to view related reports, or you can find more info in ASOTools.