Zalando – Shopping Fashion Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Zalando – Shopping Fashion’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zalando – Shopping Fashion.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Zalando – Shopping Fashion

App Name : Zalando – Shopping Fashion

Logo

Zalando – Shopping  Fashion-SocialPeta

OS : Android

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : Zalando SE

Publisher : Treehouse Table,Korean Food Recipes - 10k Recipes,Sweet Selfie Camera:Beauty cam,photoselfie editor,Tandem Language Exchange: Speak learn languages,BeautyPlus - Easy Photo Editor Selfie Camera,Bible,True Mobile Caller ID Locator Call Blocker,Vegan Recipes Free,Talkray - Free Chats Calls,SHAREit - Transfer Share

Total creative ads during the time period : 541,034

Duration : 2,139

Popularity : 15,001,231

2. Zalando – Shopping Fashion’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Zalando – Shopping Fashion in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Zalando – Shopping Fashion in the recent period. As of 2020-09-07, among the Zalando – Shopping Fashion‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 18.42%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 31.58%, Carousel category’s proportion is 50.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Zalando – Shopping Fashion’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 61.3%,

Instagram’s proportion is 38.7%,

’s proportion is ,

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In the date of 2020-09-07, Zalando – Shopping Fashion‘s network with the most ads is Facebook and its proportion is 81.58%.

3. Top 3 Ad Creative Analysis of Zalando – Shopping Fashion

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zalando – Shopping Fashion. We can see some advertising trends.

Top 1 Ad Creative of Zalando – Shopping Fashion

Ad Details :

Headline :أنقر هنا وتابع التحميل مجانا

Text :قام بتنزيله أكثر من 5 مليون مستخدم

Top 2 Ad Creative of Zalando – Shopping Fashion

Ad Details :

Headline :Zalando - Moda e shopping

Text :Scopri le ultime tendenze di moda con un tocco. Scarica l'App gratuita di Zalando!

Top 3 Ad Creative of Zalando – Shopping Fashion

Ad Details :

Headline :Zalando - Shopping und Fashion

Text :Entdecke die neuesten Modetrends. Downloade die Zalando App noch heute!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 491 250 233
Popularity 999 997 995
Dimensions 660 x 330 1200 x 675
Creative Type Image Video Image
Network Facebook Twitter Twitter
Related Ads 1 1 1
Countries Germany Italy,San Marino Germany,Austria,Liechtenstein
Language Arabic Italian German

Through the above analysis, we can see that the most effective channel for Zalando – Shopping Fashion in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Zalando – Shopping Fashion’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Zalando – Shopping Fashion, you can click the app name below to view related reports.