Zalando – fashion, inspiration & online shopping Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zalando – fashion, inspiration & online shopping's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zalando – fashion, inspiration & online shopping.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zalando – fashion, inspiration & online shopping
App Name : Zalando – fashion, inspiration & online shopping
Logo：
OS : Android
Network : Audience Network,Facebook,Instagram
Developer : Zalando SE
Publisher : Treehouse Table,Korean Food Recipes - 10k Recipes,Photo Editor & Pic Collage - Sweet Selfie Camera,Tandem Language Exchange: Speak & learn languages,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Light Bible: Daily Verses, Prayer, Audio Bible,True Mobile Caller ID Locator & Call Blocker,Vegan Recipes - Free Vegan Food Cookbook,Talkray - Free Calls Texts
Total creative ads during the time period : 10,000
Duration : 2,402
Popularity : 18,783,119
Check ASO Keywords of Zalando – fashion, inspiration & online shopping
2. Zalando – fashion, inspiration & online shopping’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zalando – fashion, inspiration & online shopping in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zalando – fashion, inspiration & online shopping in the recent period. As of 2021-05-27, among the Zalando – fashion, inspiration & online shopping‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 57.14%, Playable Ads category's proportion is 0.0%, Image category's proportion is 19.05%, Carousel category's proportion is 23.81%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Zalando – fashion, inspiration & online shopping's the proportion of networks impressions are placed like this:
Facebook's proportion is 66.76%,
Google Ads(Admob)'s proportion is 33.24%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Zalando – fashion, inspiration & online shopping‘s network with the most ads is Facebook and its proportion is 61.9%.
3. Top 3 Ad Creative Analysis of Zalando – fashion, inspiration & online shopping
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zalando – fashion, inspiration & online shopping. We can see some advertising trends.
Top 1 Ad Creative of Zalando – fashion, inspiration & online shopping
Ad Details ：
Headline ：أنقر هنا وتابع التحميل مجانا
Text ：قام بتنزيله أكثر من 5 مليون مستخدم
Top 2 Ad Creative of Zalando – fashion, inspiration & online shopping
Ad Details ：
Headline ：Learn Ethical Hacking from Scratch
Text ：This comprehensive 11-hour online course will teach you all about network penetration testing, gaining access, and post exploitation. You’ll learn how to gain control over computer systems and protect yourself against other hackers. If you’re looking to learn ethical hacking in a fun way, this is the ultimate course for you! You’ll get lifetime access to your content, can learn at your own pace on any device, and you’re protected by a 100% money-back guarantee. Signup now and join over 30,000 students gaining powerful ethical hacking skills! Click here for a special discount!
Top 3 Ad Creative of Zalando – fashion, inspiration & online shopping
Ad Details ：
Headline ：Zalando - Moda e shopping
Text ：Scopri le ultime tendenze di moda con un tocco. Scarica l'App gratuita di Zalando!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 491 | 111 | 250 |
| Popularity | 999 | 999 | 997 |
| Dimensions | 660 x 330 | 960 x 960 | 1200 x 675 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Puerto Rico,Saudi Arabia,Turkey,Mongolia,Egypt,Albania,Jordan,Greece,Lithuania,Costa Rica,Philippines,South Africa,Tunisia,Algeria,Bangladesh,Morocco,Malaysia,Moldavia,Romania,Macedonia | Italy,San Marino |
| Language | Arabic | English | Italian |
Through the above analysis, we can see that the most effective channel for Zalando – fashion, inspiration & online shopping in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Zalando – fashion, inspiration & online shopping's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zalando – fashion, inspiration & online shopping, you can click the app name below to view related reports, or you can find more info in ASOTools.