Lazada - Best Shopping Online Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Lazada - Best Shopping Online’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lazada - Best Shopping Online.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Lazada - Best Shopping Online

App Name : Lazada - Best Shopping Online

Logo

Lazada - Best Shopping Online-SocialPeta

OS : iOS

Network : Audience Network,Facebook,Google Ads(Admob)

Developer : Lazada Group GmbH

Publisher : Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,OLX Clasificados,Video Editor with Music Star,MakeupPlus,打工趣 - 最棒的兼職工作資訊平台,Un día más culto,开箱模拟器 for 皇室战争,MySQL QueryDB Client

Total creative ads during the time period : 442,122

Duration : 2,154

Popularity : 23,266,544

2. Lazada - Best Shopping Online’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Lazada - Best Shopping Online in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Lazada - Best Shopping Online in the recent period. As of 2020-09-07, among the Lazada - Best Shopping Online‘s ad creative, the Html category’s proportion is 57.86%, Video category’s proportion is 3.45%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 14.85%, Carousel category’s proportion is 23.83%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Lazada - Best Shopping Online’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 65.76%,

Google Ads(Admob)’s proportion is 24.81%,

Instagram’s proportion is 6.0%,

Messenger’s proportion is 1.78%,

Audience Network’s proportion is 1.44%.

In the date of 2020-09-07, Lazada - Best Shopping Online‘s network with the most ads is Google Ads(Admob) and its proportion is 61.83%.

3. Top 3 Ad Creative Analysis of Lazada - Best Shopping Online

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lazada - Best Shopping Online. We can see some advertising trends.

Top 1 Ad Creative of Lazada - Best Shopping Online

Ad Details :

Headline :Lazada

Text :GIVEAWAY ALERT Siapa yang mau punya HP terbaru dari Xiaomi, Redmi 9A? Kesempatanmu nih buat ikutan Giveaway hari ini. Kamu cuma perlu nebak, berapa harga Flash Sale Redmi 9A di Lazada! Yuk buruan like postingan ini dan tulis jawabanmu sebanyak-banyaknya di bawah! Pastikan mimin bisa lihat jawabanmu ya hihi. Buat kamu yang mau langsung beli, buruan follow dan kunjungi Official Store Xiaomi di Lazada sekarang, mumpung lagi Flash Sale. Buruan ikut rebutan! Cara Ikutan: 1. Like post ini dan follow page Facebook Lazada Indonesia. 2. Tulis jawaban yang benar di kolom komentar 3. Tag 3 orang teman kamu untuk ikutan juga. 4. Jangan lupa pakai hashtag #SemuaAdaDiRumah. 5. Lazada akan memilih 1 orang yang menjawab pertanyaan dengan benar sebagai pemenang dan dengan alasan menarik sebagai pemenang dan pemenang akan mendapatkan 1 Unit Redmi 9A. 6. Periode kuis: 17 - 24 Agustus 2020. 7. Pemenang akan diumumkan di Instagram stories Lazada Indonesia (@lazada_id) dan dihubungi oleh Lazada melalui direct message di Facebook pada tanggal 25 Juli 2020. 8. Jika pemenang tidak menjawab melalui Direct Message ke akun Facebook Lazada Indonesia dalam waktu 7 hari sejak pemenang diumumkan oleh Lazada, pemenang akan didiskualifikasi dan Lazada berhak untuk menunjuk pemenang lain atas dis-kresi tunggalnya sendiri. 9. Keputusan Lazada (termasuk juri) adalah mutlak dan tidak dapat diganggu gugat. #LazadaID #SemuaAdadiRumah

Top 2 Ad Creative of Lazada - Best Shopping Online

Ad Details :

Headline :Photos du journal

Text :Upgrade kartu grafis kamu dan mainkan game Call of Duty : Warzone dengan frame rate maksimal di GEFORCE WEEK : LAZADA dari tanggal 18 - 25 April 2020! Dapatkan potongan hingga 40% untuk kartu grafis GeForce desktop maupun laptop! Segera kunjungi link berikut sebelum kehabisan : https://bit.ly/LZGFWeek20 Santai #DiRumahAja dan mainkan Warzone bersama GeForce! #NVIDIAGeForceID #GeForceWeek #Lazada

Top 3 Ad Creative of Lazada - Best Shopping Online

Ad Details :

Headline :Lazada

Text :The fight against COVID-19 is far from over! We can still do so much more to send help and hope to those most in need. Pick an advocacy partner to support and donate online to #LazadaForGood to help #CombatCovid19. Your contribution will go a long way to sending relief kits, food bags, personal protective equipment and more to our medical frontliners, street kids, and daily wage earners. Click lzd.co/LazadaForGood today!

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 1
Popularity 1,000 999 999
Dimensions 720 x 720 671 x 720 960 x 960
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Indonesia Indonesia United States,United Kingdom,Australia,Canada
Language Indonesian Indonesian English

Through the above analysis, we can see that the most effective channel for Lazada - Best Shopping Online in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Lazada - Best Shopping Online’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Lazada - Best Shopping Online, you can click the app name below to view related reports.