Zombie Attack : Survival Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Zombie Attack : Survival's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Zombie Attack : Survival.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Zombie Attack : Survival
App Name : Zombie Attack : Survival
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : 磊 倪
Publisher : Instagram,Hanger World - Rope Swing Game
Total creative ads during the time period : 52
Duration : 454
Popularity : 23,566
Check ASO Keywords of Zombie Attack : Survival
2. Zombie Attack : Survival’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Zombie Attack : Survival in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Zombie Attack : Survival in the recent period. As of 2021-05-26, among the Zombie Attack : Survival‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Zombie Attack : Survival's the proportion of networks impressions are placed like this:
Instagram's proportion is 40.06%,
Facebook's proportion is 31.57%,
Audience Network's proportion is 14.19%,
Messenger's proportion is 14.19%,
's proportion is .
In the date of 2021-05-26, Zombie Attack : Survival‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Zombie Attack : Survival
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Zombie Attack : Survival. We can see some advertising trends.
Top 1 Ad Creative of Zombie Attack : Survival
Ad Details ：
Headline ：殭屍來了！
Text ：
Top 2 Ad Creative of Zombie Attack : Survival
Ad Details ：
Headline ：Survive the Zombies Now
Text ：Zombie, survival, adventure !
Enjoy the different zombie shooting games !
Top 3 Ad Creative of Zombie Attack : Survival
Ad Details ：
Headline ：Here comes the zombies!
Text ：Pick up your gun and summon your courage! Challenge yourself and survival in game!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 231 | 222 | 450 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 400 | 400 x 400 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 2 |
| Countries | Serbia and Montenegro,Belarus,Guatemala,Uruguay,Rwanda,Oman,Benin,New Zealand,Libyan Arab Jm,Myanmar,Palestine,Afghanistan,Georgia,Eritrea,Algeria,Chad,Hungary,Peru,United Kingdom | Spain,Myanmar,Colombia,Malaysia,Pakistan,Turkey,Maldives,Greece,Azerbaijan,Poland,Germany,Palestine,Mongolia,Italy,United Kingdom,Saudi Arabia,Portugal,Venezuela,Bangladesh | Russia,Tajikistan,Lebanon,Uzbekistan,Saudi Arabia,Paraguay,Libyan Arab Jm,New Zealand,Mongolia,Moldavia,Algeria,Turkey,Palestine,France,DR Congo,Yemen,Kosovo,Hungary,Kazakhstan,Bulgaria |
| Language | Chinese (Traditional) | English | English |
Through the above analysis, we can see that the most effective channel for Zombie Attack : Survival in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Zombie Attack : Survival's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Zombie Attack : Survival, you can click the app name below to view related reports, or you can find more info in ASOTools.