ZUS Coffee Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ZUS Coffee's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ZUS Coffee.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ZUS Coffee
App Name : ZUS Coffee
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Zuspresso Sdn Bhd
Publisher : Instagram,Facebook
Total creative ads during the time period : 270
Duration : 364
Popularity : 83,482
Check ASO Keywords of ZUS Coffee
2. ZUS Coffee’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ZUS Coffee in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ZUS Coffee in the recent period. As of 2021-03-15, among the ZUS Coffee‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 91.67%, Carousel category's proportion is 8.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ZUS Coffee's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.67%,
Instagram's proportion is 27.08%,
Audience Network's proportion is 22.67%,
Messenger's proportion is 22.57%,
's proportion is .
In the date of 2021-03-15, ZUS Coffee‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ZUS Coffee
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ZUS Coffee. We can see some advertising trends.
Top 1 Ad Creative of ZUS Coffee
Ad Details ：
Headline ：How's your 1st ZUS Coffee? Love ❤️ it ?
Text ：Our goal is to make specialty coffee affordable for all coffee lovers like you & me to have a great cup of specialty coffee every single day, without breaking the bank.
Your word of encouragement & honest feedback will help us improve & become the # coffee delivery brand in M'sia.
Give us feedback below! Our co-founder Chua reads every single message/comment.
Top 2 Ad Creative of ZUS Coffee
Ad Details ：
Headline ：Haven’t try ZUS Coffee? 1st time user gets Buy 1 Free 1 !
Text ：For many, coffee is a daily necessity. However, a good cup of speciality coffee can be expensive at times.
This is why you should try ZUS :
✅ 100% Arabica specialty coffee bean
✅ Does not break your wallet
✅ Customised "No-spill" beverage lid
✅ Delivers directly to your doors steps
► For 1st timer, use promo code >> BUY1FREE1
ZUS Coffee | Malaysia's #1 Coffee Delivery Brand
Top 3 Ad Creative of ZUS Coffee
Ad Details ：
Headline ：Ready for your next ZUS Coffee? Click here
Text ：Have an important meeting coming up? Impress your clients and partners with a cup of premium coffee that tastes like a million bucks, but costs you a fraction of the regular price!
At ZUS Coffee, we believe in spreading the love of specialty coffee and sharing it with Malaysia in the best way possible. We have taken the time to figured out the supply chain to source for the highest quality of coffee beans from Brazil, and trimmed all additional costs of a traditional coffee houses, so you pay only for what you drink.
Specialty coffee is perfect for daily consumption.
We are convinced that a good cup of specialty coffee shall not be a luxury, but a necessity. And our passion goes a long way reflecting in the price of that cup of quality brew you get at ZUS Coffee.
For all ZUS lovers, specialty coffee is not a luxury reserved for special occasions, but daily consumption. Grab a ZUS and make your day!
ZUS☕ | Malaysia #1 Coffee Delivery Brand
#ohmyzus #zus #zuscoffee #delivery #ohmyzus #coffeedelivery #premiumcoffee
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 333 | 356 | 187 |
| Popularity | 999 | 996 | 995 |
| Dimensions | 400 x 400 | 1080 x 1080 | 2048 x 1359 |
| Creative Type | Video | Image | Image |
| Network | Audience Network | ||
| Related Ads | 2 | 3 | 1 |
| Countries | Malaysia,Saudi Arabia,Vietnam,Singapore,Bangladesh,Gibraltar,Philippines,Ukraine,Brunei,Indonesia | Canada,Russia,Maldives,Ghana,Egypt,Ukraine,Myanmar,Philippines,Afghanistan,India,Gibraltar,Thailand,Australia,Indonesia,Malaysia,United States,Cambodia,Ireland,Singapore,Nepal | United Kingdom,United States,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for ZUS Coffee in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ZUS Coffee's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ZUS Coffee, you can click the app name below to view related reports, or you can find more info in ASOTools.