Сегодня Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Сегодня's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Сегодня.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Сегодня
App Name : Сегодня
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Telekompaniya NTV AO
Publisher : Facebook,Instagram,FilmMob MY,Gagner à Euro Millions,CalculationBook,Snow Bros
Total creative ads during the time period : 214
Duration : 606
Popularity : 76,114
Check ASO Keywords of Сегодня
2. Сегодня’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Сегодня in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Сегодня in the recent period. As of 2021-03-13, among the Сегодня‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Сегодня's the proportion of networks impressions are placed like this:
Facebook's proportion is 56.2%,
Instagram's proportion is 43.8%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-13, Сегодня‘s network with the most ads is Facebook and its proportion is 55.0%.
3. Top 3 Ad Creative Analysis of Сегодня
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Сегодня. We can see some advertising trends.
Top 1 Ad Creative of Сегодня
Ad Details ：
Headline ：Река Ия угрожает снова затопить Тулун
Text ：Будь в курсе самых важных новостей в приложении «Сегодня». Скачай бесплатно.
Top 2 Ad Creative of Сегодня
Ad Details ：
Headline ："Свадьба альфонса": Волочкова высказалась о женитьбе бывшего супруга
Text ：Будь в курсе самых важных новостей в приложении «Сегодня». Скачай бесплатно.
Top 3 Ad Creative of Сегодня
Ad Details ：
Headline ：Художник из США хочет купить тело Ленина за миллиард долларов
Text ：Будь в курсе самых важных новостей в приложении «Сегодня». Скачай бесплатно.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 172 | 172 | 172 |
| Popularity | 987 | 987 | 987 |
| Dimensions | 600 x 337 | 600 x 337 | 600 x 337 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Russia | Russia | Russia |
| Language | Russian | Russian | Russian |
Through the above analysis, we can see that the most effective channel for Сегодня in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Сегодня's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Сегодня, you can click the app name below to view related reports, or you can find more info in ASOTools.