ニコニコ動画 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ニコニコ動画's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ニコニコ動画.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ニコニコ動画
App Name : ニコニコ動画
Logo：
OS : Android
Network : Google Ads(Admob),Twitter,Facebook
Developer : 株式会社ドワンゴ
Publisher : C++ Programming Recall,English Grammar,Miss Korea Pageant 2019 Official Vote,Car Park - Find Car Location by GPS Car Tracker ,1tap EmergencyMessage Stickers Free,All Wishes / Greetings / All Festival Wishes eCard,Допетровские монеты России,GPS Alarm/ Location Alarm,Canada Real Estate Apps
Total creative ads during the time period : 178
Duration : 1,894
Popularity : 11,166
Check ASO Keywords of ニコニコ動画
2. ニコニコ動画’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ニコニコ動画 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ニコニコ動画 in the recent period. As of 2021-03-16, among the ニコニコ動画‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 8.33%, Carousel category's proportion is 8.33%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, ニコニコ動画's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, ニコニコ動画‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of ニコニコ動画
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ニコニコ動画. We can see some advertising trends.
Top 1 Ad Creative of ニコニコ動画
Ad Details ：
Headline ：
Text ：【ソロ初投稿】アイのシナリオ 歌ってみた FULLはこちら→https://t.co/taiZUVvoec #拡散希望 #アイのシナリオ #HoneyWorks #CHiCO_with_HoneyWorks #歌ってみた クレジットはリプ欄にて。 https://t.co/dK9rX562wW
Top 2 Ad Creative of ニコニコ動画
Ad Details ：
Headline ：【歌ってみた】人気動画を視聴
Text ：【ボカロ】人気動画を視聴
Top 3 Ad Creative of ニコニコ動画
Ad Details ：
Headline ：踊ってみた・ボカロ動画が大人気
Text ：＜ニコニコ動画＞人気配信者のオリジナル【歌ってみた・ボカロ・踊ってみた】動画がオススメ
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 24 | 19 |
| Popularity | 159 | 123 | 101 |
| Dimensions | 1200 x 675 | 512 x 250 | 640 x 360 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 1 | 1 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for ニコニコ動画 in recent advertising is Twitter, and the main creative type is Video.
In conclusion: The above is a free ニコニコ動画's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ニコニコ動画, you can click the app name below to view related reports, or you can find more info in ASOTools.