一手 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 一手's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 一手.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 一手
App Name : 一手
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,QQ浏览器,快手
Developer : 广州富米科技有限公司
Publisher : 糗事百科,QQ浏览器 - 腾讯王卡，全网免流量,成语消消消,Bubble Shooter,熊猫四川麻将,数字华容道
Total creative ads during the time period : 287
Duration : 93
Popularity : 15,907
Check ASO Keywords of 一手
2. 一手’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 一手 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 一手 in the recent period. As of 2021-03-05, among the 一手‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-05, 一手's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 49.04%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-05, 一手‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 40.0%.
3. Top 3 Ad Creative Analysis of 一手
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 一手. We can see some advertising trends.
Top 1 Ad Creative of 一手
Ad Details ：
Headline ：一手
Text ：杭州服装店主急需进货，用一手app，1件起批，全场包邮！
Top 2 Ad Creative of 一手
Ad Details ：
Headline ：一手
Text ：杭州服装店主急需进货，用一手app，1件起批，全场包邮！
Top 3 Ad Creative of 一手
Ad Details ：
Headline ：一手服装批发网
Text ：马鞍山服装店主都爱用它：全国源头货源 每日上新爆款 1件起批
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 34 | 30 | 30 |
| Popularity | 174 | 147 | 146 |
| Dimensions | 1280 x 720 | 1334 x 750 | 1334 x 750 |
| Creative Type | Video | Video | Video |
| Network | 腾讯社交广告（广点通） | QQ浏览器 | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 一手 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Video.
In conclusion: The above is a free 一手's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 一手, you can click the app name below to view related reports, or you can find more info in ASOTools.