咪咕快游 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 咪咕快游's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 咪咕快游.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 咪咕快游
App Name : 咪咕快游
Logo：
OS : Android
Network : 头条穿山甲,腾讯社交广告（广点通）,网易新闻
Developer : 咪咕互动娱乐有限公司
Publisher : 今日头条,抖音短视频,QQ浏览器 - 腾讯王卡，全网免流量,西瓜视频,糗事百科,东方头条-个性化新闻阅读平台,守护球球,我飞刀玩得贼6
Total creative ads during the time period : 7,972
Duration : 1,323
Popularity : 590,262
Check ASO Keywords of 咪咕快游
2. 咪咕快游’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 咪咕快游 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 咪咕快游 in the recent period. As of 2021-03-11, among the 咪咕快游‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 咪咕快游's the proportion of networks impressions are placed like this:
百度's proportion is 50.24%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 咪咕快游‘s network with the most ads is 百度 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 咪咕快游
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 咪咕快游. We can see some advertising trends.
Top 1 Ad Creative of 咪咕快游
Ad Details ：
Headline ：上百款游戏，无需下载直接玩
Text ：别再胡乱下游戏占内存了！这超多游戏，无需下载不占内存，秒玩！
Top 2 Ad Creative of 咪咕快游
Ad Details ：
Headline ：上百款游戏，无需下载直接玩
Text ：别再胡乱下游戏占内存了！这超多游戏，无需下载不占内存，秒玩！
Top 3 Ad Creative of 咪咕快游
Ad Details ：
Headline ：玩游戏太占手机内存？下载咪咕快游，千款游戏，不占内存在线玩！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 273 | 204 | 335 |
| Popularity | 998 | 997 | 996 |
| Dimensions | 1332 x 750 | 1332 x 750 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 腾讯社交广告（广点通） | ||
| Related Ads | 4 | 1 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 咪咕快游 in recent advertising is , and the main creative type is Video.
In conclusion: The above is a free 咪咕快游's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 咪咕快游, you can click the app name below to view related reports, or you can find more info in ASOTools.