土巴兔装修 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 土巴兔装修's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 土巴兔装修.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 土巴兔装修
App Name : 土巴兔装修
Logo：
OS : Android
Network : 今日头条,百度,网易新闻
Developer : 深圳市彬讯科技有限公司
Publisher : 百度,百度,愛奇藝(手機舊版)–熱播連續劇線上看,铃声多多,今日头条,抖音短视频
Total creative ads during the time period : 3,213
Duration : 2,200
Popularity : 412,809
Check ASO Keywords of 土巴兔装修
2. 土巴兔装修’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 土巴兔装修 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 土巴兔装修 in the recent period. As of 2021-03-11, among the 土巴兔装修‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.83%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.17%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 土巴兔装修's the proportion of networks impressions are placed like this:
好看视频's proportion is 21.13%,
百度's proportion is 15.85%,
抖音短视频's proportion is 9.99%,
今日头条's proportion is 7.5%,
火山小视频's proportion is 6.03%.
In the date of 2021-03-11, 土巴兔装修‘s network with the most ads is 百度 and its proportion is 17.24%.
3. Top 3 Ad Creative Analysis of 土巴兔装修
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 土巴兔装修. We can see some advertising trends.
Top 1 Ad Creative of 土巴兔装修
Ad Details ：
Headline ：在北京,不管是全包还是半包装修,超过这个价格你就吃亏了!
Text ：
Top 2 Ad Creative of 土巴兔装修
Ad Details ：
Headline ：在北京,不管是全包还是半包装修,超过这个价格你就吃亏了!
Text ：
Top 3 Ad Creative of 土巴兔装修
Ad Details ：
Headline ：在武汉,110㎡三房装修,实景比效果图都美(附装修花费明细)
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 299 | 305 | 256 |
| Popularity | 999 | 999 | 998 |
| Dimensions | 150 x 100 | 150 x 100 | 640 x 300 |
| Creative Type | Image | Image | Image |
| Network | 车来了 | 车来了 | UC头条 |
| Related Ads | 2 | 2 | 8 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 土巴兔装修 in recent advertising is 车来了, and the main creative type is Image.
In conclusion: The above is a free 土巴兔装修's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 土巴兔装修, you can click the app name below to view related reports, or you can find more info in ASOTools.