喜马拉雅FM Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 喜马拉雅FM's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 喜马拉雅FM.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 喜马拉雅FM
App Name : 喜马拉雅FM
Logo：
OS : Android
Network : 快手,今日头条,西瓜视频
Developer : 上海证大喜马拉雅网络科技有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,今日头条,抖音短视频,腾讯新闻,西瓜视频,火山直播,快手短视频—国民短视频平台,扎堆小说
Total creative ads during the time period : 7,961
Duration : 2,128
Popularity : 442,921
Check ASO Keywords of 喜马拉雅FM
2. 喜马拉雅FM’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 喜马拉雅FM in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 喜马拉雅FM in the recent period. As of 2021-03-11, among the 喜马拉雅FM‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 92.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 7.14%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 喜马拉雅FM's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 97.77%,
今日头条's proportion is 2.23%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 喜马拉雅FM‘s network with the most ads is 西瓜视频 and its proportion is 92.86%.
3. Top 3 Ad Creative Analysis of 喜马拉雅FM
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 喜马拉雅FM. We can see some advertising trends.
Top 1 Ad Creative of 喜马拉雅FM
Ad Details ：
Headline ：叶无缺，本来天资绝世，惊才绝艳，但为了身世之谜甘愿寂灭，装成废物凝练斗战圣法本源，整整十年！如今十年期满，真龙归来！
Text ：
Top 2 Ad Creative of 喜马拉雅FM
Ad Details ：
Headline ：刘兰芳经典评书—岳飞传，本地人全集都能免费听！
Text ：刘兰芳经典评书—岳飞传，无锡人全集都能免费听！
Top 3 Ad Creative of 喜马拉雅FM
Ad Details ：
Headline ：喜马拉雅
Text ：单田芳评书全集：更新快、免费听、免费评书，不伤眼
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 322 | 296 | 214 |
| Popularity | 986 | 983 | 921 |
| Dimensions | 720 x 1280 | 540 x 960 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | 快手 | 火山小视频 | 火山小视频 |
| Related Ads | 2 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 喜马拉雅FM in recent advertising is 快手, and the main creative type is Video.
In conclusion: The above is a free 喜马拉雅FM's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 喜马拉雅FM, you can click the app name below to view related reports, or you can find more info in ASOTools.