恋爱物语 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 恋爱物语's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 恋爱物语.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 恋爱物语
App Name : 恋爱物语
Logo：
OS : Android
Network : 快手,今日头条,腾讯社交广告（广点通）
Developer : 海南梯度网络科技有限公司
Publisher : 糗事百科,抖音短视频,PPTV聚力视频,今日头条,MoboPlayer,火山直播,Subway Surfers
Total creative ads during the time period : 1,136
Duration : 429
Popularity : 72,331
Check ASO Keywords of 恋爱物语
2. 恋爱物语’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 恋爱物语 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 恋爱物语 in the recent period. As of 2021-03-11, among the 恋爱物语‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 恋爱物语's the proportion of networks impressions are placed like this:
西瓜视频's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 恋爱物语‘s network with the most ads is 西瓜视频 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 恋爱物语
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 恋爱物语. We can see some advertising trends.
Top 1 Ad Creative of 恋爱物语
Ad Details ：
Headline ：立即进入恋爱模式~
Text ：不看颜值，找陌生人聊天，可尝试先做情侣，快来试试~
Top 2 Ad Creative of 恋爱物语
Ad Details ：
Headline ：立即进入恋爱模式~
Text ：不看颜值，找陌生人聊天，可尝试先做情侣，快来试试~
Top 3 Ad Creative of 恋爱物语
Ad Details ：
Headline ：本地同城恋爱社交匹配，敢上来挑战快速同城脱单吗？
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 176 | 176 | 90 |
| Popularity | 737 | 731 | 670 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Video |
| Network | 腾讯社交广告（广点通） | 抖音短视频 | |
| Related Ads | 2 | 2 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 恋爱物语 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 恋爱物语's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 恋爱物语, you can click the app name below to view related reports, or you can find more info in ASOTools.