我爱我家 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 我爱我家's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 我爱我家.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 我爱我家
App Name : 我爱我家
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,百度,今日头条
Developer : 北京我爱我家房地产经纪有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,腾讯新闻,QQ浏览器 - 腾讯王卡，全网免流量,百度,騰訊視頻,快报-腾讯兴趣阅读平台
Total creative ads during the time period : 4,452
Duration : 1,531
Popularity : 368,039
Check ASO Keywords of 我爱我家
2. 我爱我家’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 我爱我家 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 我爱我家 in the recent period. As of 2021-03-11, among the 我爱我家‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 19.15%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.85%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 我爱我家's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 43.36%,
QQ浏览器's proportion is 1.91%,
百度's proportion is 0.18%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 我爱我家‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 38.3%.
3. Top 3 Ad Creative Analysis of 我爱我家
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 我爱我家. We can see some advertising trends.
Top 1 Ad Creative of 我爱我家
Ad Details ：
Headline ：本地新上二手房，交通便利，户型全，现在有降价，还款压力小！
Text ：
Top 2 Ad Creative of 我爱我家
Ad Details ：
Headline ：杭州我爱我家
Text ：
Top 3 Ad Creative of 我爱我家
Ad Details ：
Headline ：杭州买房别着急，看看这套二手房，价格便宜，还能VR看房
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 59 | 213 | 58 |
| Popularity | 999 | 998 | 998 |
| Dimensions | 1000 x 560 | 640 x 360 | 1000 x 560 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 西瓜视频 | 腾讯社交广告（广点通） |
| Related Ads | 101 | 1 | 101 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 我爱我家 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 我爱我家's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 我爱我家, you can click the app name below to view related reports, or you can find more info in ASOTools.