Dragonscapes Adventure Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Dragonscapes Adventure's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Dragonscapes Adventure.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Dragonscapes Adventure
App Name : Dragonscapes Adventure
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Century Games Pte. Ltd.
Publisher : Instagram,Facebook,Dream Farm,Idle Flower Tycoon,City Island GOLD - Sim Tycoon,Libra Horoscope
Total creative ads during the time period : 4,366
Duration : 223
Popularity : 340,376
Check ASO Keywords of Dragonscapes Adventure
2. Dragonscapes Adventure’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Dragonscapes Adventure in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Dragonscapes Adventure in the recent period. As of 2021-03-15, among the Dragonscapes Adventure‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 99.87%, Playable Ads category's proportion is 0.13%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Dragonscapes Adventure's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.02%,
Audience Network's proportion is 25.43%,
Instagram's proportion is 25.21%,
Messenger's proportion is 22.07%,
UnityAds's proportion is 0.25%.
In the date of 2021-03-15, Dragonscapes Adventure‘s network with the most ads is Facebook and its proportion is 25.13%.
3. Top 3 Ad Creative Analysis of Dragonscapes Adventure
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Dragonscapes Adventure. We can see some advertising trends.
Top 1 Ad Creative of Dragonscapes Adventure
Ad Details ：
Headline ：Free game👉🏻👉🏻👉🏻👉🏻👉🏻
Text ：Raise cute dragons and harvest diverse crops from your farm!
Top 2 Ad Creative of Dragonscapes Adventure
Ad Details ：
Headline ：Free game👉🏻👉🏻👉🏻👉🏻👉🏻
Text ：Exploring tropical islands with Mia and her friends！
Top 3 Ad Creative of Dragonscapes Adventure
Ad Details ：
Headline ：Free game! 🎮
Text ：Explore tropical islands with explorer Mia and her dragons!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 173 | 173 | 173 |
| Popularity | 898 | 892 | 891 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 4 | 4 | 4 |
| Countries | United Kingdom,Canada,Australia,New Zealand | Australia,New Zealand,Canada,United Kingdom | Canada,Australia,United Kingdom,New Zealand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Dragonscapes Adventure in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Dragonscapes Adventure's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Dragonscapes Adventure, you can click the app name below to view related reports, or you can find more info in ASOTools.