斗罗大陆 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 斗罗大陆's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 斗罗大陆.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 斗罗大陆
App Name : 斗罗大陆
Logo：
OS : Android
Network : 腾讯社交广告（广点通）
Developer : 深圳市火煌圣火网络科技有限公司
Publisher : 騰訊視頻,天天快报-年度成长最快的个性阅读智能推荐资讯软件,糗事百科,愛奇藝(手機舊版)–熱播連續劇線上看,腾讯新闻
Total creative ads during the time period : 185
Duration : 288
Popularity : 12,229
Check ASO Keywords of 斗罗大陆
2. 斗罗大陆’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 斗罗大陆 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 斗罗大陆 in the recent period. As of 2021-03-11, among the 斗罗大陆‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 斗罗大陆's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 98.08%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 斗罗大陆‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 斗罗大陆
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 斗罗大陆. We can see some advertising trends.
Top 1 Ad Creative of 斗罗大陆
Ad Details ：
Headline ：斗罗大陆
Text ：唐家三少原著改编，上线0元抽唐三，称霸斗罗！
Top 2 Ad Creative of 斗罗大陆
Ad Details ：
Headline ：斗罗大陆
Text ：唐家三少原著改编，上线0元抽唐三，称霸斗罗！
Top 3 Ad Creative of 斗罗大陆
Ad Details ：
Headline ：斗罗大陆
Text ：唐家三少原著改编，上线0元抽唐三，称霸斗罗！
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 47 | 47 | 46 |
| Popularity | 264 | 264 | 251 |
| Dimensions | 960 x 540 | 960 x 540 | 864 x 486 |
| Creative Type | Image | Image | Video |
| Network | 腾讯社交广告（广点通） | ||
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 斗罗大陆 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 斗罗大陆's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 斗罗大陆, you can click the app name below to view related reports, or you can find more info in ASOTools.