紫砂之家 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 紫砂之家's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 紫砂之家.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 紫砂之家
App Name : 紫砂之家
Logo：
OS : Android
Network : 百度,好看视频,今日头条
Developer : 上海紫砂实业有限公司
Publisher : 东方头条-个性化新闻阅读平台,墨迹天气,百度,百度,今日头条,墨迹天气-看天气用墨迹,中青看点,铃声多多
Total creative ads during the time period : 169
Duration : 490
Popularity : 9,893
Check ASO Keywords of 紫砂之家
2. 紫砂之家’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 紫砂之家 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 紫砂之家 in the recent period. As of 2021-03-10, among the 紫砂之家‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 紫砂之家's the proportion of networks impressions are placed like this:
百度's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 紫砂之家‘s network with the most ads is 百度 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 紫砂之家
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 紫砂之家. We can see some advertising trends.
Top 1 Ad Creative of 紫砂之家
Ad Details ：
Headline ：宜兴原矿紫砂壶，纯手工制作，匠心手制，送礼收藏两相宜
Text ：
Top 2 Ad Creative of 紫砂之家
Ad Details ：
Headline ：值哭了!宜兴大师手工大红袍紫砂壶现只卖普通紫砂壶的价格!
Text ：
Top 3 Ad Creative of 紫砂之家
Ad Details ：
Headline ：值哭了!宜兴大师手工大红袍紫砂壶现只卖普通紫砂壶的价格!
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 54 | 17 | 17 |
| Popularity | 308 | 93 | 93 |
| Dimensions | 640 x 360 | 1140 x 640 | 1140 x 640 |
| Creative Type | Video | Image | Image |
| Network | 火山小视频 | 百度 | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 紫砂之家 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 紫砂之家's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 紫砂之家, you can click the app name below to view related reports, or you can find more info in ASOTools.