明日方舟 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 明日方舟's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 明日方舟.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 明日方舟
App Name : 明日方舟
Logo：
OS : iOS
Network : 哔哩哔哩,百度贴吧,百度
Developer : Shanghai Hypergryph Network Technology Co., Ltd.
Publisher : 百度,腾讯新闻-打开眼界,腾讯视频-NBA火热开赛,知乎,百度视频-电影电视剧视频播放器
Total creative ads during the time period : 821
Duration : 727
Popularity : 85,007
Check ASO Keywords of 明日方舟
2. 明日方舟’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 明日方舟 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 明日方舟 in the recent period. As of 2021-03-11, among the 明日方舟‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 33.33%, Playable Ads category's proportion is 0.0%, Image category's proportion is 66.67%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 明日方舟's the proportion of networks impressions are placed like this:
知乎's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 明日方舟‘s network with the most ads is 知乎 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 明日方舟
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 明日方舟. We can see some advertising trends.
Top 1 Ad Creative of 明日方舟
Ad Details ：
Headline ：165万已人预约！新游公测你要错过？
Text ：明日方舟
Top 2 Ad Creative of 明日方舟
Ad Details ：
Headline ：2019TapTap年度最佳游戏《明日方舟》到底有多优秀？
Text ：豪华声优阵容，知名画师加持，带给你极致视听享受！“非洲人”福音！良心卡池，新手十连必出六星！
Top 3 Ad Creative of 明日方舟
Ad Details ：
Headline ：拒绝数值碾压，强调阵容搭配时机！发挥你的聪明才智过关吧！
Text ：100+角色随意搭配阵容，超多地图等你攻略！阵容搭配无限可能！你有哪些过关“姿势”呢？
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 317 | 359 | 359 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 640 x 400 | 450 x 300 | 450 x 300 |
| Creative Type | Image | Image | Image |
| Network | 哔哩哔哩 | 知乎 | 知乎 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 明日方舟 in recent advertising is 哔哩哔哩, and the main creative type is Image.
In conclusion: The above is a free 明日方舟's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 明日方舟, you can click the app name below to view related reports, or you can find more info in ASOTools.