玩物得志 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 玩物得志's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 玩物得志.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 玩物得志
App Name : 玩物得志
Logo：
OS : Android
Network : 今日头条,西瓜视频,WIFI万能钥匙
Developer : 杭州装点文化创意有限公司
Publisher : 今日头条,QQ浏览器 - 腾讯王卡，全网免流量,騰訊視頻,天天快报-年度成长最快的个性阅读智能推荐资讯软件,百度,抖音短视频,消灭病毒,腾讯新闻
Total creative ads during the time period : 986
Duration : 593
Popularity : 64,391
Check ASO Keywords of 玩物得志
2. 玩物得志’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 玩物得志 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 玩物得志 in the recent period. As of 2021-03-11, among the 玩物得志‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 玩物得志's the proportion of networks impressions are placed like this:
今日头条's proportion is 93.57%,
西瓜视频's proportion is 6.43%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 玩物得志‘s network with the most ads is 今日头条 and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of 玩物得志
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 玩物得志. We can see some advertising trends.
Top 1 Ad Creative of 玩物得志
Ad Details ：
Headline ：玩物得志
Text ：买文玩上玩物得志，不仅品质好价格还不贵！新人一元就包邮！
Top 2 Ad Creative of 玩物得志
Ad Details ：
Headline ：天然正品翡翠0元起拍，新人还能领取888元大礼包！
Text ：
Top 3 Ad Creative of 玩物得志
Ad Details ：
Headline ：精品高端文玩，源头直供一手货源！0元起拍不容错过！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 51 | 80 |
| Popularity | 328 | 308 | 298 |
| Dimensions | 720 x 1280 | 648 x 360 | 720 x 1280 |
| Creative Type | Video | Image | Video |
| Network | 火山小视频 | WIFI万能钥匙 | 今日头条 |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 玩物得志 in recent advertising is 火山小视频, and the main creative type is Video.
In conclusion: The above is a free 玩物得志's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 玩物得志, you can click the app name below to view related reports, or you can find more info in ASOTools.