货拉拉-搬家拉货的货运物流平台 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 货拉拉-搬家拉货的货运物流平台's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 货拉拉-搬家拉货的货运物流平台.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 货拉拉-搬家拉货的货运物流平台
App Name : 货拉拉-搬家拉货的货运物流平台
Logo：
OS : iOS
Network : 今日头条,头条穿山甲,西瓜视频
Developer : Huolala Global Investment Limited
Publisher : 百度,天天快报-年度成长最快的个性阅读智能推荐资讯软件,今日头条
Total creative ads during the time period : 2,005
Duration : 1,487
Popularity : 154,497
Check ASO Keywords of 货拉拉-搬家拉货的货运物流平台
2. 货拉拉-搬家拉货的货运物流平台’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 货拉拉-搬家拉货的货运物流平台 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 货拉拉-搬家拉货的货运物流平台 in the recent period. As of 2021-03-11, among the 货拉拉-搬家拉货的货运物流平台‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 货拉拉-搬家拉货的货运物流平台's the proportion of networks impressions are placed like this:
知乎's proportion is 97.74%,
百度贴吧's proportion is 2.26%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 货拉拉-搬家拉货的货运物流平台‘s network with the most ads is 知乎 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 货拉拉-搬家拉货的货运物流平台
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 货拉拉-搬家拉货的货运物流平台. We can see some advertising trends.
Top 1 Ad Creative of 货拉拉-搬家拉货的货运物流平台
Ad Details ：
Headline ：货拉拉已入驻北京，拉货搬家运大件，低至5折起！
Text ：
Top 2 Ad Creative of 货拉拉-搬家拉货的货运物流平台
Ad Details ：
Headline ：为什么闺蜜选择货拉拉搬家，也不找搬家公司？自己试过一次后我明白了
Text ：之前每次搬家都找搬家公司，价格贵不说，选车还不自由，直到我发现了货拉拉这款搬家神器，根据需求选车，轻松解决了搬家难题
Top 3 Ad Creative of 货拉拉-搬家拉货的货运物流平台
Ad Details ：
Headline ：在泰州，如果你的东西不多，建议你这样搬家很省时！
Text ：每次搬家都要花费一整天的时间？用货拉拉，一键下单，最快10分钟即达，帮你高效迅速的完成搬家任务，更好的享受新家生活。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 344 | 359 | 323 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 300 x 196 | 1200 x 500 | 450 x 300 |
| Creative Type | Image | Image | Image |
| Network | 火山小视频 | 知乎 | 知乎 |
| Related Ads | 1 | 2 | 2 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 货拉拉-搬家拉货的货运物流平台 in recent advertising is 火山小视频, and the main creative type is Image.
In conclusion: The above is a free 货拉拉-搬家拉货的货运物流平台's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 货拉拉-搬家拉货的货运物流平台, you can click the app name below to view related reports, or you can find more info in ASOTools.