ServusTV Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ServusTV's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ServusTV.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ServusTV
App Name : ServusTV
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Red Bull
Publisher : Instagram,Facebook,SmartNews: Local Breaking News,BeatTube 動画で音ゲー！,HuffPost - Daily Breaking News & Politics,Ameba
Total creative ads during the time period : 4,846
Duration : 671
Popularity : 676,662
Check ASO Keywords of ServusTV
2. ServusTV’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ServusTV in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ServusTV in the recent period. As of 2021-03-13, among the ServusTV‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, ServusTV's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-13, ServusTV‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of ServusTV
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ServusTV. We can see some advertising trends.
Top 1 Ad Creative of ServusTV
Ad Details ：
Headline ：Alaba im Interview: "Kovac hat sich nicht unterkriegen lassen"
Text ：David Alaba im ausführlichen ServusTV-Interview mit Julia Kienast. Der Bayern-Superstar vor dem DFB-Pokalfinale (Samstag, 25.5, 19.30 Uhr LIVE bei ServusTV) über seine Beziehung zu Trainer Niko Kovac, die Gerüchte um die Ablöse des Trainers, seinen "Bruder" Franck Ribery, die Aufholjagd der Baye...
Top 2 Ad Creative of ServusTV
Ad Details ：
Headline ：25. Jänner - der satirische Wochenrückblick von Ferdinand Wegscheider - Servus TV
Text ：Im jüngsten satirischen Wochenrückblick geht es um das Klima und den Klima-Notstand. Viel Spaß!
Top 3 Ad Creative of ServusTV
Ad Details ：
Headline ：Der Wegscheider: Aktueller Wochenkommentar
Text ：Im neuen Wochenkommentar geht es heute um einen Fakten-Check über linke und rechte Berichterstattung. Wir stellen fest, dass sowohl die Berichte über eine neue Flüchtlingswelle, als auch über ein Ansteigen der Gewalt in heimischen Spitälern reine fake news von rechten Hetzern sind. Und wir zeig...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 312 | 255 | 260 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1920 x 1080 | 1920 x 1080 | 608 x 342 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Austria | Austria | Austria |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for ServusTV in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free ServusTV's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ServusTV, you can click the app name below to view related reports, or you can find more info in ASOTools.