应用宝 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 应用宝's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 应用宝.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 应用宝
App Name : 应用宝
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,金山联盟,百度
Developer : 腾讯科技(深圳)有限公司
Publisher : 糗事百科,天天快报-年度成长最快的个性阅读智能推荐资讯软件,极速清理管家轻量版,泰拉瑞亚视频解说
Total creative ads during the time period : 2,171
Duration : 2,074
Popularity : 68,624
Check ASO Keywords of 应用宝
2. 应用宝’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 应用宝 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 应用宝 in the recent period. As of 2021-03-11, among the 应用宝‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.09%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.91%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 应用宝's the proportion of networks impressions are placed like this:
今日头条's proportion is 56.84%,
腾讯社交广告（广点通）'s proportion is 19.43%,
金山联盟's proportion is 2.86%,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 应用宝‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 36.36%.
3. Top 3 Ad Creative Analysis of 应用宝
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 应用宝. We can see some advertising trends.
Top 1 Ad Creative of 应用宝
Ad Details ：
Headline ：数字华容道
Text ：全新数字游戏，烧脑来袭
Top 2 Ad Creative of 应用宝
Ad Details ：
Headline ：8月7日登录送现金红包！
Text ：风靡郑州的快手极速版上线啦！刷刷视频竟然能赚好几百！
Top 3 Ad Creative of 应用宝
Ad Details ：
Headline ：魔性开车，花式走位，疯狂战斗，今天看谁能够玩过谁！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 296 | 177 | 75 |
| Popularity | 994 | 870 | 558 |
| Dimensions | 800 x 1200 | 1280 x 720 | 1280 x 720 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 知乎 | |
| Related Ads | 4 | 20 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 应用宝 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 应用宝's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 应用宝, you can click the app name below to view related reports, or you can find more info in ASOTools.