酷记账 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 酷记账's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 酷记账.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 酷记账
App Name : 酷记账
Logo：
OS : Android
Network : 头条穿山甲,趣头条,今日头条
Developer : 讯通无限（广州）网络技术有限公司
Publisher : 即阅免费小说,今日头条,成语三国,老王视频,即阅免费小说,西瓜视频,火山直播,追言小说,扎堆小说
Total creative ads during the time period : 367
Duration : 291
Popularity : 22,720
Check ASO Keywords of 酷记账
2. 酷记账’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 酷记账 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 酷记账 in the recent period. As of 2021-03-09, among the 酷记账‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-09, 酷记账's the proportion of networks impressions are placed like this:
今日头条's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-09, 酷记账‘s network with the most ads is 今日头条 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 酷记账
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 酷记账. We can see some advertising trends.
Top 1 Ad Creative of 酷记账
Ad Details ：
Headline ：记账能领红包，随时可提现，你还在等什么？
Text ：
Top 2 Ad Creative of 酷记账
Ad Details ：
Headline ：超好用的app，记账就能赚钱，一元就能提现！
Text ：
Top 3 Ad Creative of 酷记账
Ad Details ：
Headline ：记账就能领红包，本地的你还不知道？
Text ：记账就能领红包，本地的你还不知道？
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 82 | 53 | 105 |
| Popularity | 569 | 294 | 282 |
| Dimensions | 360 x 640 | 360 x 640 | 1280 x 720 |
| Creative Type | Video | Video | Image |
| Network | 西瓜视频 | 抖音短视频 | 头条穿山甲 |
| Related Ads | 1 | 1 | 3 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 酷记账 in recent advertising is 西瓜视频, and the main creative type is Video.
In conclusion: The above is a free 酷记账's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 酷记账, you can click the app name below to view related reports, or you can find more info in ASOTools.