靈妖記 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 靈妖記's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 靈妖記.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 靈妖記
App Name : 靈妖記
Logo：
OS : iOS
Network : Audience Network,Messenger,Facebook
Developer : FLYFUN ENTERTAINMENT NETWORK LIMITED
Publisher : Instagram,Facebook
Total creative ads during the time period : 1,419
Duration : 155
Popularity : 299,216
Check ASO Keywords of 靈妖記
2. 靈妖記’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 靈妖記 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 靈妖記 in the recent period. As of 2021-03-15, among the 靈妖記‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 42.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 7.14%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, 靈妖記's the proportion of networks impressions are placed like this:
Facebook's proportion is 29.78%,
Instagram's proportion is 29.67%,
Messenger's proportion is 20.29%,
Audience Network's proportion is 20.27%,
's proportion is .
In the date of 2021-03-15, 靈妖記‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of 靈妖記
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 靈妖記. We can see some advertising trends.
Top 1 Ad Creative of 靈妖記
Ad Details ：
Headline ：🔥【靈妖記】今日正式開服🔥
Text ：輕鬆塔防，超級解壓！！
可以PVP的塔防手遊等你來玩
⚔一鍵佈陣掛機，資源輕鬆得，簡簡單單稱霸三界！⚔
#靈妖記 #全新型塔防 #正式開服
Top 2 Ad Creative of 靈妖記
Ad Details ：
Headline ：🔥【靈妖記】今日正式開服🔥
Text ：輕鬆塔防，超級解壓！！
可以PVP的塔防手遊等你來玩
⚔一鍵佈陣掛機，資源輕鬆得，簡簡單單稱霸三界！⚔
#靈妖記 #全新型塔防 #正式開服
Top 3 Ad Creative of 靈妖記
Ad Details ：
Headline ：🔥【靈妖記】今日正式開服🔥
Text ：輕鬆塔防，超級解壓！！
可以PVP的塔防手遊等你來玩
⚔一鍵佈陣掛機，資源輕鬆得，簡簡單單稱霸三界！⚔
#靈妖記 #全新型塔防 #正式開服
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 154 | 154 | 154 |
| Popularity | 974 | 973 | 971 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Taiwan,United States,Japan,Hong Kong,Canada,Macau,New Zealand,Malaysia,Australia | Malaysia,Hong Kong,Macau,Taiwan,Japan,United States,Canada,New Zealand,Australia | Hong Kong,Taiwan,Macau |
| Language | Chinese (Traditional) | Chinese (Traditional) | Chinese (Traditional) |
Through the above analysis, we can see that the most effective channel for 靈妖記 in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free 靈妖記's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 靈妖記, you can click the app name below to view related reports, or you can find more info in ASOTools.