쿠팡 (Coupang) Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 쿠팡 (Coupang)'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 쿠팡 (Coupang).
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 쿠팡 (Coupang)
App Name : 쿠팡 (Coupang)
Logo：
OS : Android
Network : Audience Network,Daum(다음),Facebook
Developer : 쿠팡
Publisher : Korean Food Recipes - 10k Recipes,Photo Editor & Pic Collage - Sweet Selfie Camera,Light Bible: Daily Verses, Prayer, Audio Bible,BeautyPlus - Best Selfie Cam & Easy Photo Editor,AirBrush: Easy Photo Editor,YouCam Nails - Manicure Salon for Custom Nail Art,Tandem Language Exchange: Speak & learn languages,SHAREit - Transfer & Share,True Mobile Caller ID Locator & Call Blocker,Treehouse Table
Total creative ads during the time period : 10,000
Duration : 1,691
Popularity : 3,696,764
Check ASO Keywords of 쿠팡 (Coupang)
2. 쿠팡 (Coupang)’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 쿠팡 (Coupang) in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 쿠팡 (Coupang) in the recent period. As of 2021-03-06, among the 쿠팡 (Coupang)‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-06, 쿠팡 (Coupang)'s the proportion of networks impressions are placed like this:
Instagram's proportion is 37.73%,
Audience Network's proportion is 30.46%,
Facebook's proportion is 23.18%,
Messenger's proportion is 8.63%,
's proportion is .
In the date of 2021-03-06, 쿠팡 (Coupang)‘s network with the most ads is Instagram and its proportion is 35.29%.
3. Top 3 Ad Creative Analysis of 쿠팡 (Coupang)
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 쿠팡 (Coupang). We can see some advertising trends.
Top 1 Ad Creative of 쿠팡 (Coupang)
Ad Details ：
Headline ：쿠팡 (Coupang)
Text ：독일 내수용 압타밀 어드밴스 쿠팡 로켓직구에서 지금 바로 구매해보세요
Top 2 Ad Creative of 쿠팡 (Coupang)
Ad Details ：
Headline ：쿠팡 (Coupang)
Text ：독일 내수용 압타밀 어드밴스 쿠팡 로켓직구에서 지금 바로 구매해보세요
Top 3 Ad Creative of 쿠팡 (Coupang)
Ad Details ：
Headline ：보너스를 받으세요!
Text ：쿠팡
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 28 | 22 | 9 |
| Popularity | 144 | 114 | 69 |
| Dimensions | 698 x 698 | 750 x 750 | 720 x 1280 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | Audience Network | TikTok Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for 쿠팡 (Coupang) in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free 쿠팡 (Coupang)'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 쿠팡 (Coupang), you can click the app name below to view related reports, or you can find more info in ASOTools.