Marketing and Product Metrics
— Making the Marriage Work

What we discussed:

• KPIs and Conversion rates  - which ones to focus on ASO+ASA?
• Google Play, Apple App Store, Meta, TikTok, and co ads
• Continuous Growth loop/framework
• Overview of the different mobile markets （statistics & hot genres)
• Benchmarks（CPI, CPM, CPC and etc.) of the advertising cost in various regions 
• Case study: How popular game/app win the market
• Key factors for mobile advertising success
• UA strategies, Showcasing the funnel, metrics for each stage
• Benchmarking at each stage of the funnel