What we discussed:
• KPIs and Conversion rates - which ones to focus on ASO+ASA?
• Google Play, Apple App Store, Meta, TikTok, and co ads
• Continuous Growth loop/framework
• Overview of the different mobile markets （statistics & hot genres)
• Benchmarks（CPI, CPM, CPC and etc.) of the advertising cost in various regions
• Case study: How popular game/app win the market
• Key factors for mobile advertising success
• UA strategies, Showcasing the funnel, metrics for each stage
• Benchmarking at each stage of the funnel
Summer LiuCMO at SocialPeta
Elena WibmerProduct Marketer at App Radar
Mihovil GrguricCEO at Udonis
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