Maximizing Mobile Marketing Performance

India now leads the global app market in terms of app installs with more than 30K Indian publishers on Google Play. As the market rapidly expands, it is important to be up to date with current trends and new developments that inform your marketing strategy. Whether you already have an app available in India or you are launching in other countries, this webinar will guide you through essential insights for 2022.

Aarki and SocialPeta, with a special guest speaker from MAAS by Affle, will dive deep into India's app advertising industry while uncovering strategies to maximize performance for your mobile marketing campaigns. We will provide insights, creative inspirations, and tips on achieving a successful advertising campaign through user acquisition and retargeting. We’ll be exploring:

• How excellent advertising creatives reduce CPIs for mobile apps
• The key pillars to a successful retargeting campaign
• How to choose the right channel for user acquisition
• Understanding difficulties within Indian app advertising
• The next trends and challenges in India’s mobile advertising industry

The Speakers