Banca Móvil BCP Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Banca Móvil BCP's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Banca Móvil BCP.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Banca Móvil BCP
App Name : Banca Móvil BCP
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Banco de Crédito del Perú
Publisher : Instagram,Facebook,Treehouse Table,YouCam Perfect - Best Photo Editor & Selfie Camera,USA Weather forecast,AirBrush: Easy Photo Editor
Total creative ads during the time period : 2,739
Duration : 2,332
Popularity : 200,655
Check ASO Keywords of Banca Móvil BCP
2. Banca Móvil BCP’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Banca Móvil BCP in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Banca Móvil BCP in the recent period. As of 2021-03-13, among the Banca Móvil BCP‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 30.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 65.1%, Carousel category's proportion is 4.04%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-13, Banca Móvil BCP's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.53%,
Messenger's proportion is 25.32%,
Audience Network's proportion is 24.98%,
Instagram's proportion is 24.17%,
's proportion is .
In the date of 2021-03-13, Banca Móvil BCP‘s network with the most ads is Facebook and its proportion is 25.39%.
3. Top 3 Ad Creative Analysis of Banca Móvil BCP
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Banca Móvil BCP. We can see some advertising trends.
Top 1 Ad Creative of Banca Móvil BCP
Ad Details ：
Headline ：Digitalmente Contigo, BCP
Text ：
Top 2 Ad Creative of Banca Móvil BCP
Ad Details ：
Headline ：Digitalmente Contigo, BCP
Text ：Si ya usas tu celular para muchas cosas, ahora también hazlo para pagar tus tarjetas. Descarga nuestra nueva Banca Móvil BCP 📲 y realiza todas tus operaciones bancarias sin tener que ir a una agencia.
Top 3 Ad Creative of Banca Móvil BCP
Ad Details ：
Headline ：Digitalmente Contigo, BCP
Text ：Si ya usas tu celular para muchas cosas, ahora también hazlo para pagar tus tarjetas. Descarga nuestra nueva Banca Móvil BCP 📲 y realiza todas tus operaciones bancarias sin tener que ir a una agencia.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 175 | 175 | 147 |
| Popularity | 984 | 984 | 954 |
| Dimensions | 426 x 426 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Peru | Peru | Peru |
| Language | Italian | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Banca Móvil BCP in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Banca Móvil BCP's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Banca Móvil BCP, you can click the app name below to view related reports, or you can find more info in ASOTools.