Telegram Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Telegram’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Telegram.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Telegram

App Name : Telegram



OS : Android

Network : Facebook,Google Ads(Admob),Instagram

Developer : Telegram FZ-LLC

Publisher : NetDania Stock & Forex Trader,Examen de Ciudadanía de EE. UU 2020,7 Minute Workout,Fotor - Photo Editor & Collage,GulogGratis: Køb & sælg,Smart App Lock - Privacy Lock,30 Day Fitness Challenge - Workout at Home

Total creative ads during the time period : 2,056

Duration : 2,194

Popularity : 191,542

2. Telegram’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Telegram in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Telegram in the recent period. As of 2020-09-07, among the Telegram‘s ad creative, the Html category’s proportion is 3.33%, Video category’s proportion is 13.33%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 53.33%, Carousel category’s proportion is 30.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Telegram’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 33.88%,

Instagram’s proportion is 29.97%,

Messenger’s proportion is 27.77%,

Audience Network’s proportion is 7.98%,

Google Ads(Admob)’s proportion is 0.39%.

In the date of 2020-09-07, Telegram‘s network with the most ads is Facebook and its proportion is 40.0%.

3. Top 3 Ad Creative Analysis of Telegram

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Telegram. We can see some advertising trends.

Top 1 Ad Creative of Telegram

Ad Details :

Headline :Telegram: gli adesivi animati sbarcano su Android e IOS nella v.5.9

Text :Ancora aggiornamenti per quanto riguarda l'applicazione di messaggistica Telegram per i dispositivi di Android e

Top 2 Ad Creative of Telegram

Ad Details :


Text :TELEGRAM – COMUNIDADE Na grande maioria das vezes , o início de um projeto é lento e gradativo. Porém, em minha humilde opinião ele deve ser grande e audacioso! Você está tendo o privilégio de participar de um projeto novo, grande, audacioso, e também divertido para não se tornar mais uma...

Top 3 Ad Creative of Telegram

Ad Details :

Headline :Canal Telegram | Os Mais Nerds

Text :O canal com mais conteúdos de Cloud do Brasil

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 317 154 150
Popularity 999 965 953
Dimensions 1920 x 1080 1024 x 739 723 x 723
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Italy,San Marino Brazil,Portugal Brazil
Language Italian Portuguese Portuguese

Through the above analysis, we can see that the most effective channel for Telegram in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Telegram’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Telegram, you can click the app name below to view related reports.