Ola Cabs Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Ola Cabs's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Ola Cabs.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Ola Cabs
App Name : Ola Cabs
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : ANI Technologies Pvt. Ltd.
Publisher : Instagram,Facebook,GulogGratis,Fotor - Photo Editor&Collage,Montage Video Musique,OLX Classifieds,开箱模拟器 for 皇室战争
Total creative ads during the time period : 2,928
Duration : 1,998
Popularity : 354,572
Check ASO Keywords of Ola Cabs
2. Ola Cabs’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Ola Cabs in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Ola Cabs in the recent period. As of 2021-03-15, among the Ola Cabs‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 16.67%, Playable Ads category's proportion is 0.0%, Image category's proportion is 68.14%, Carousel category's proportion is 15.2%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Ola Cabs's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.36%,
Instagram's proportion is 28.63%,
Messenger's proportion is 26.75%,
Audience Network's proportion is 14.26%,
's proportion is .
In the date of 2021-03-15, Ola Cabs‘s network with the most ads is Facebook and its proportion is 31.37%.
3. Top 3 Ad Creative Analysis of Ola Cabs
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Ola Cabs. We can see some advertising trends.
Top 1 Ad Creative of Ola Cabs
Ad Details ：
Headline ：Drive The Change
Text ：Drive the change you want to see in your life by signing up to drive with Ola today. Join a company that puts you first and gives you freedom to balance work and life.
Top 2 Ad Creative of Ola Cabs
Ad Details ：
Headline ：Drive The Change
Text ：Drive the change you want to see in your life by signing up to drive with Ola today. Join a company that puts you first and gives you freedom to balance work and life.
Top 3 Ad Creative of Ola Cabs
Ad Details ：
Headline ：Drive The Change
Text ：Drive the change you want to see in your life by signing up to drive with Ola today. Join a company that puts you first and gives you freedom to balance work and life.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 166 | 166 | 166 |
| Popularity | 986 | 985 | 985 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Ola Cabs in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Ola Cabs's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Ola Cabs, you can click the app name below to view related reports, or you can find more info in ASOTools.