Tchibo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Tchibo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Tchibo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Tchibo
App Name : Tchibo
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : Tchibo GmbH
Publisher : Instagram,公主的服装店 - 儿童小游戏免费,Facebook,拳击迷 - 最大的拳击/搏击社群,营养健康早餐食谱,Baby Hazel's Class Time - Prepare for Dinner,Drift Mania Championship
Total creative ads during the time period : 10,000
Duration : 924
Popularity : 2,181,475
Check ASO Keywords of Tchibo
2. Tchibo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Tchibo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Tchibo in the recent period. As of 2021-03-15, among the Tchibo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.52%, Playable Ads category's proportion is 0.0%, Image category's proportion is 71.43%, Carousel category's proportion is 19.05%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Tchibo's the proportion of networks impressions are placed like this:
Instagram's proportion is 48.76%,
Facebook's proportion is 44.52%,
Google Ads(Admob)'s proportion is 2.92%,
Audience Network's proportion is 1.89%,
Messenger's proportion is 1.89%.
In the date of 2021-03-15, Tchibo‘s network with the most ads is Instagram and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Tchibo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Tchibo. We can see some advertising trends.
Top 1 Ad Creative of Tchibo
Ad Details ：
Headline ：Weste
Text ：Bereit für Neues? Entdecke die Vielfalt von Tchibo und lass' dich inspirieren!
Top 2 Ad Creative of Tchibo
Ad Details ：
Headline ：Kaffee mild - 120 Kapseln
Text ：Bereit für Neues? Entdecke die Vielfalt von Tchibo und lass' dich inspirieren!
Top 3 Ad Creative of Tchibo
Ad Details ：
Headline ：Recyceltes Material
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 260 | 260 | 309 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 488 x 416 | 488 x 416 | 1024 x 1280 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | German | German | NA |
Through the above analysis, we can see that the most effective channel for Tchibo in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Tchibo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Tchibo, you can click the app name below to view related reports, or you can find more info in ASOTools.