Biocoiff' Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Biocoiff''s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Biocoiff'.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Biocoiff'
App Name : Biocoiff'
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Biocoiff'
Publisher : Instagram,Facebook,Mafa Animal Prints Dress Up,Mafa Lollipop Princess Dress,女生平衡车模拟 - 免费化妆与装扮女孩游戏,女孩的童话工艺：勘探与建设 (Fairy Tale Craft)
Total creative ads during the time period : 119
Duration : 426
Popularity : 32,338
Check ASO Keywords of Biocoiff'
2. Biocoiff'’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Biocoiff' in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Biocoiff' in the recent period. As of 2021-03-07, among the Biocoiff'‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 1.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 98.78%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-07, Biocoiff''s the proportion of networks impressions are placed like this:
Facebook's proportion is 28.48%,
Audience Network's proportion is 27.52%,
Messenger's proportion is 27.52%,
Instagram's proportion is 16.48%,
's proportion is .
In the date of 2021-03-07, Biocoiff'‘s network with the most ads is Facebook and its proportion is 26.83%.
3. Top 3 Ad Creative Analysis of Biocoiff'
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Biocoiff'. We can see some advertising trends.
Top 1 Ad Creative of Biocoiff'
Ad Details ：
Headline ：Ma Routine BIO cheveux FINS
Text ：La meilleure routine beauté certifiée BIO que nous recommandons pour cheveux FINS :
✅ Shampoing BIO aux Orties
Il a été prouvé que l'Ortie contient de nombreux composants essentiels pour nos cheveux : protéines, quantité de minéraux, calcium, potassium, vitamines…
C’est sans aucun doute LE MEILLEUR remède contre les cheveux plats, dit « mou ».
✅ Baume au Jasmin pour Cheveux Fins
Le baume au jasmin Biocoiff’ saura nourrir et renforcer les cheveux fins et secs.
Dédié aux cheveux fins et utilisé en soin profond, il apportera brillance à votre chevelure.
✅ Après-Shampoing à l'Ylang Ylang
Le produit le plus vendu et le plus aimé de la Gamme Biocoiff'. Idéal pour nourrir vos longueurs et les rendre facilement démêlables.
Top 2 Ad Creative of Biocoiff'
Ad Details ：
Headline ：Ma Routine BIO cheveux FINS
Text ：La meilleure routine beauté certifiée BIO que nous recommandons pour cheveux FINS :
✅ Shampoing BIO aux Orties
Il a été prouvé que l'Ortie contient de nombreux composants essentiels pour nos cheveux : protéines, quantité de minéraux, calcium, potassium, vitamines…
C’est sans aucun doute LE MEILLEUR remède contre les cheveux plats, dit « mou ».
✅ Baume au Jasmin pour Cheveux Fins
Le baume au jasmin Biocoiff’ saura nourrir et renforcer les cheveux fins et secs.
Dédié aux cheveux fins et utilisé en soin profond, il apportera brillance à votre chevelure.
✅ Après-Shampoing à l'Ylang Ylang
Le produit le plus vendu et le plus aimé de la Gamme Biocoiff'. Idéal pour nourrir vos longueurs et les rendre facilement démêlables.
Top 3 Ad Creative of Biocoiff'
Ad Details ：
Headline ：Ma Routine BIO cheveux FINS
Text ：La meilleure routine beauté certifiée BIO que nous recommandons pour cheveux FINS :
✅ Shampoing BIO aux Orties
Il a été prouvé que l'Ortie contient de nombreux composants essentiels pour nos cheveux : protéines, quantité de minéraux, calcium, potassium, vitamines…
C’est sans aucun doute LE MEILLEUR remède contre les cheveux plats, dit « mou ».
✅ Baume au Jasmin pour Cheveux Fins
Le baume au jasmin Biocoiff’ saura nourrir et renforcer les cheveux fins et secs.
Dédié aux cheveux fins et utilisé en soin profond, il apportera brillance à votre chevelure.
✅ Après-Shampoing à l'Ylang Ylang
Le produit le plus vendu et le plus aimé de la Gamme Biocoiff'. Idéal pour nourrir vos longueurs et les rendre facilement démêlables.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 425 | 425 | 425 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 300 x 300 | 350 x 350 | 300 x 300 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Madagascar,Monaco,France,Italy,Egypt,Portugal,Mayotte,Senegal,Australia,Germany,Switzerland,Lebanon,Algeria,India,Netherlands,Pakistan,Belgium,French Polynesia,Spain,Reunion | France,Mayotte,Cyprus,Netherlands,French Polynesia,New Zealand | Madagascar,Monaco,France,Italy,Egypt,Portugal,Mayotte,Senegal,Australia,Germany,Switzerland,Lebanon,Algeria,India,Netherlands,Pakistan,Belgium,French Polynesia,Spain,Reunion |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Biocoiff' in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free Biocoiff''s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Biocoiff', you can click the app name below to view related reports, or you can find more info in ASOTools.