Bupa Global Travel myCard Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Bupa Global Travel myCard's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Bupa Global Travel myCard.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Bupa Global Travel myCard
App Name : Bupa Global Travel myCard
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : ihi Bupa
Publisher : Instagram,Facebook,Infovuelos,Learn Thai Free,Learn Hindi Free,New York Subway – MTA map and routes,Learn Czech Free,Revisar Placa
Total creative ads during the time period : 1,583
Duration : 661
Popularity : 113,715
Check ASO Keywords of Bupa Global Travel myCard
2. Bupa Global Travel myCard’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Bupa Global Travel myCard in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Bupa Global Travel myCard in the recent period. As of 2021-03-16, among the Bupa Global Travel myCard‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 4.08%, Playable Ads category's proportion is 0.0%, Image category's proportion is 95.92%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Bupa Global Travel myCard's the proportion of networks impressions are placed like this:
Facebook's proportion is 44.6%,
Instagram's proportion is 41.5%,
Audience Network's proportion is 13.91%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Bupa Global Travel myCard‘s network with the most ads is Instagram and its proportion is 42.86%.
3. Top 3 Ad Creative Analysis of Bupa Global Travel myCard
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Bupa Global Travel myCard. We can see some advertising trends.
Top 1 Ad Creative of Bupa Global Travel myCard
Ad Details ：
Headline ：10% Descuento Código BUPA10
Text ：Cobertura en Viajes Simples o Múltiples y de emergencias médicas para muchos deportes
Top 2 Ad Creative of Bupa Global Travel myCard
Ad Details ：
Headline ：Bupa Global Seguro de Viaje
Text ：Cobertura en Viajes Simples o Múltiples y de emergencias médicas para muchos deportes
Top 3 Ad Creative of Bupa Global Travel myCard
Ad Details ：
Headline ：El Seguro Médico para Viajeros. Ahorra 5% Online
Text ：Cobertura Mundial De Primera Clase
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 195 | 187 | 163 |
| Popularity | 806 | 777 | 705 |
| Dimensions | 600 x 314 | 599 x 314 | 1688 x 1128 |
| Creative Type | Image | Image | Image |
| Network | Google Ads(Admob) | Google Ads(Admob) | |
| Related Ads | 2 | 2 | 2 |
| Countries | Cuba,Spain,Mexico,Venezuela,Panama,Colombia,Peru,Chile,Paraguay,Argentina | Paraguay,Venezuela,Mexico,Panama,Cuba,Peru,Spain,Chile,Argentina,Colombia | Venezuela,Spain,Colombia,Paraguay,Cuba,Argentina,Mexico,Panama,Peru,Chile |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Bupa Global Travel myCard in recent advertising is Google Ads(Admob), and the main creative type is Image.
In conclusion: The above is a free Bupa Global Travel myCard's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Bupa Global Travel myCard, you can click the app name below to view related reports, or you can find more info in ASOTools.